- Management consulting
- Research and stakeholder engagement
- Government
- Campaigns and content
International listed company
Our client had a new executive leadership team, a refreshed corporate strategy and company purpose and had recently announced an ambitious long-term emissions reduction plan.
We were engaged to review all sustainability messaging and owned content and recommend improvements – tailored to the needs of employees, investors, customers, regulators, media and community stakeholders – that aligned corporate communication with the new business strategy.
We delivered an updated strategic narrative and key messages, recommendations to help the company tell its story better, and a 12-month strategic plan for announcements.
Stakeholder workshops to inform a new data project
In 2025, we informed the scope and priorities of Australia’s new Sexual and Reproductive Health draft monitoring framework and data strategy by designing and facilitating 10 stakeholder workshops that identified stakeholder needs and how the data will be used in the real world.
Detailed reports summarised key issues related to barriers to access, inequity, workforce gaps, and the needs of priority populations. Our final report analysed all that we heard, specifying who will use the data and what they will use it for, and their data needs and preferences.
We also highlighted four strategic priorities that the data monitoring framework and the data strategy should address, adding a checklist of data needs against each priority, and recommended a strategy to engage stakeholders in this brand-new national data set.
Strategic advice to boost brand and advocacy effectiveness
After engaging with selected stakeholders to identify the key challenges sheep producers face, we created a stakeholder engagement plan to increase knowledge and the impact of Sheep Producers Australia’s advocacy work.
With the Board’s endorsement we then oversaw adoption of a new strategic narrative: ‘Proud advocates for the people producing the best lamb in the world’; and substantial changes to messaging and content in their website.
We created new digital templates and researched and wrote standing issues briefs to support a shared understanding of key industry challenges and potential solutions. We also advised on strategic issues and new communication approaches to enhance government and producer engagement.
Developing a business plan and a corporate plan
Boxing Clever developed a four-year business plan for the NSW Bowel Screening Program that set out the Cancer Institute of NSW’s objectives, strategic priorities and the focus of its work in the lead up to biennial screening. We also worked with the executive team to develop the Institute’s first corporate plan. Both projects involved in-depth research and stakeholder consultation, and recommending improvements in program planning, implementation and evaluation.
Raising the profile of Telstra’s Environment Strategy
Our team supported Telstra’s Environment Team over four years as they sought to become a corporate leader on sustainability and climate action. We helped build the capacity of senior leaders to talk about how Telstra’s Environment Strategy complements their business and how staff can contribute.
We informed the development of Telstra’s climate targets through in-depth competitor, industry and policy research and helped launch two iterations of their Environment Strategy.
We also readied the team ahead of AGMs to engage with activist investors and tell sustainability stories as evidence of the positive impact their strategy is having.
We provided a daily news and issues summary, plus executive briefing documents, infographics, brochures, videos and fact sheets for external distribution as well.
Transforming communication and publishing processes
When ASIC updated its vision, mission and corporate initiatives, our team developed a communication strategy containing a new message framework, recommendations on using owned and earned channels more effectively, and an implementation plan.
In a separate project, we reviewed the full range of material ASIC publishes (regulatory guides, consultation papers and reports) to assess whether its processes and products were fit for purpose for its audiences. We looked in detail at writing, editing and proofreading systems and processes (with a focus on efficiency and effectiveness) and resourcing levels.
Our Communication Advice Report summarised findings, issues, and the business case for change. It prioritised recommendations, detailed resourcing implications and advised on how to best use inhouse and external resources to manage existing and increased volumes of editing. This was informed by extensive internal engagement, our own experience and IP, and consideration of successful approaches taken by comparable agencies.
International law firm, reporting to their London-based board
Issues, crisis and merger communication
We provided strategic communication counsel to the Chair and Managing Partner of one of Australia’s leading law firms to support the merger with an international firm. We also reviewed corporate messaging, communication practices and protocols and presented recommendations to the firm’s Board to improve communication and media management across the merged entity. Following that, we assisted and advised the firm’s communication team as they navigated a number of issues.
An Australian Government Department
Using personas to tailor employee communication
Our client engaged us because their employee survey found that internal communication was often not relevant, and not in formats suited to employee needs and roles. When we looked deeper, we found that 68% of employees’ roles involved talking to customers in person, on the phone or internet. In fact, working with their HR team, we identified four clear employee segments and three of these had no time at work to watch vodcasts or read staff emails even if they wanted to.
Our solution was to create an internal communication kit, using the personas, to help senior executives identify who their audience was, and their needs and communication preferences.
We then developed training modules to address this and other issues (e.g. avoiding ‘death by powerpoint’) and ran a train the trainer session for the inhouse training team.
Acquisition communication and post MBO support
Our team operated as the ‘inhouse’ communication team during a management buy-out involving two business units that were part of Nuplex, an ASX-listed company. We worked hand in glove with the buy-out CEO, identifying and mitigating potential issues, ensuring communication was strategic, and providing ongoing advice.
We wrote the new company website, drafted letters for customers and suppliers, and crafted employee communication. We also managed financial media engagement, achieving substantial positive coverage that helped build morale within the new team.
In subsequent years we managed communication around two significant acquisitions. We also provided extensive counsel and support to Axieo’s Chair, CEO and Board related to investor communication and issues management that helped secure the future of the company.
A strategy to increase stakeholder engagement and the AFC’s continued success
Boxing Clever developed a communication and engagement strategy that helped the Australian Fashion Council transition from its changemaker focus to one of “leading the charge”.
We facilitated a half-day workshop with the AFC Chair, CEO and team and conducted an audit of the AFC’s website, reports, social channels and previous consulting and strategy work.
We then presented a strategy and recommendations including refreshed communication objectives, strategies, messages, tactics and measures of success. An important part of this was a new strategic narrative that encompassed the breadth of the industry and its significant contribution to Australia’s economy.
Converting data into action: The NRMA Insurance Wild Weather Tracker
The increasing frequency and severity of extreme weather, and helping Australians be prepared, is a critical business issue for NRMA Insurance.
To create regular opportunities for NRMA Insurance preparedness messaging to appear in earned media, Boxing Clever the NRMA Insurance Wild Weather Tracker. At the close of each season, we analysed home and vehicle insurance claims data, and consumer research of 3,500 Australians into preparedness attitudes and behaviours to identify fresh story angles.
Over five years, we wrote and launched 21 reports which were leveraged across marketing, social media, employee and corporate channels. We also received an IABC Gold Quill Award.
Our media engagement achieved more than 5,400 stories. 95% featured preparedness messages and 84% included a spokesperson quote or commentary.
Meanwhile, NRMA Insurance research found 55% of Australians said they learnt something new about how to prepare for wild weather, and 60% said they will take action to reduce their risks as a result of seeing or hearing the stories.
Research and recs to optimise engagement and data communication
Understanding its stakeholders’ needs, how and when they use data, and their format preferences is critical to the AIHW’s success. Boxing Clever has reported on and recommended options for improvement six times in the past eight years based on indepth interviews with close to 100 individuals. These have spanned people who work in government agencies, public health networks, Chief Medical Officers, frontline health workers and academics through to people who contribute state and territory health and welfare data to national datasets.
In 2026 we worked with AIHW to develop and analyse a new stakeholder survey that has set a baseline against which future performance will be measured.
During 2024-2026 Anne also facilitated two AIHW team away days, and consulted to the AIHW’s Specialist Capability Unit to help it refine its service model.
Showing how a transition to co-ed can be done well
Working with TAS’ Chair and Executive team, we created the communication strategy and provided ongoing support that saw TAS successful move to co-education in 2016. This has been widely regarded as a best practice approach as it gave the community and stakeholders time to be heard, to think about the pros and cons and for the school to bring people along. Until 2026, when Newington moved to co-ed, TAS was the only GPS school to have done so.
Stakeholder engagement strategy and support
Working as an associate to a global company, we developed a 30-year stakeholder engagement plan for the US$15 billion Papua New Guinea Liquid Natural Gas Project. Our role involved facilitating a strategy workshop with senior executives from the US, Canada, Asia and Australia to determine stakeholder engagement objectives, activities and responsibilities. Following its endorsement we presented the final strategy to the World Bank on behalf ExxonMobil.
For the following three years we developed materials for communities who would be impacted by the Project and helped write and edit a Quarterly Environment and Social Report including a summary for local press.
Enhancing communication and engagement across a global partnership
The IPBC is a global network of researchers, policymakers, NGOs and five national governments who share a vision to protect, restore or manage global blue carbon ecosystems (mangroves, sea grasses and salt marshes) to address climate change.
Boxing Clever interviewed IPBC members and recommended a new communication and stakeholder engagement strategy to support their new strategic plan. We then developed a new website, a strategic narrative, key messages and a shared digital content kit and a content strategy to increase brand awareness and stakeholder engagement.
Communication and stakeholder engagement to support the tourism industry
Boxing Clever researched and recommended a Communications and Stakeholder Engagement Plan for the Tourism Division within Austrade that is designed to support continuing growth and success of this fast-growing sector. The plan we developed was informed by a strategy workshop and one-on-one interviews with a broad range of external stakeholders. We identified opportunities to raise awareness of tourism’s importance to Australia’s economy, keep stakeholders informed and work more collaboratively with key stakeholders.
In addition to this we recommended new communication channels and approaches to ensure messages and content reaches a broader audience via industry associations, other government agencies, media, conferences, influencers and digital and social media.
Auditing and updating ANAO’s stakeholder engagement approaches
Reporting to the ANAO’s Executive Board of Management, we audited Parliamentary and stakeholder engagement tools and methods, advising on ways to make these more effective and contemporary.
We consulted closely with internal stakeholders as well as the Parliamentary Committee Secretariat. Our scope spanned audit reports, choice of channel and tone, how ANAO communicates with Parliament and what to do when media report audit findings inaccurately and potentially misrepresent the ANAO. All recommendations were adopted.
Communication strategy and stakeholder engagement planning
Boxing Clever developed a strategy to engage stakeholders and communities across NSW in working together to help protect koalas in the wild. Indepth conversations with 23 stakeholders ranging from scientists to NGOs provided perspectives on the issues and the challenges and what might help unite their work behind a shared plan.
Our recommended strategy introduced the concept of ‘NSW Koala Country’ as something that councils and tourism bodies in areas where koalas live could get behind. We created a new strategic narrative and key messages for koala conservation, and recommended media strategy, a stakeholder engagement plan, and a framework for community engagement.
Next, we created a NSW Koala Portal to share information, successes and contact details and ultimately support community-led initiatives. In addition to working with world-renowned Indigenous photographer Wayne Quilliam we interviewed ‘hero’ case studies, and hosted monthly stakeholder teleconferences to ensure all content was developed with buy-in from stakeholders.
Increasing community understanding of serious financial crime
Boxing Clever received an IABC Gold Quill Award for strategic communication for our work with the ATO and Australia’s Serious Financial Crime Taskforce (SFCT) to raise community awareness of serious financial crime.
Our strategy used behavioural science concepts. We made the issue relevant by highlighting that serious financial criminals deceive, cheat and steal from everyday Australians. We tapped into people’s interest in true crime by researching and launching a world-first Serious Financial Crime Identikit based on 10 criminal ‘personas’ and warning signs to look out for.
We also developed a podcast and a digital content kit that SFCT members, trade media and industry associations relevant to ‘enablers’ of financial crime (such as accountants and lawyers) could share in their own channels.
Our media launch achieved 153 media stories with a potential audience of 7.8M Australians. Website traffic increased to 3 x the usual benchmark, 22 stakeholders shared the content in their own channels, and the Identikit was downloaded almost 1,400 times.
Key Worker Attraction Campaign
Boxing Clever provided strategic advice to Regional NSW’s Workforce Attraction and Retention Program. This is designed to support and encourage key frontline public sector workers and their families to move from metropolitan and interstate locations to regional NSW.
Our role included: a gap analysis of the websites, value propositions, campaigns and efforts by other agencies and organisations to attract workers to regional locations; stakeholder interviews to gain insights and identify risks and opportunities. We then recommended a campaign goal, a creative concept, key messages, a strategy, channels and a three-phase launch approach for the Department to manage inhouse.
Research and recommendations to optimise engagement and data communication
Understanding its stakeholders’ needs, how and when they use data, and their format preferences is critical to the AIHW’s success. Boxing Clever has reported on and recommended options for improvement six times in the past eight years based on indepth interviews with close to 100 individuals. These have spanned people who work in government agencies, public health networks, Chief Medical Officers, frontline health workers and academics through to people who contribute state and territory health and welfare data to national datasets.
In 2026 we worked with AIHW to develop and analyse a new stakeholder survey that has set a baseline against which future performance will be measured.
During 2024-2026 Anne also facilitated two AIHW team away days, and consulted to the AIHW’s Specialist Capability Unit to help it refine its service model.
A communication strategy and support to help ASIC’s move to industry funding
A move to industry funding meant that 48,000 regulated organisations had to register for an ASIC industry portal so that ASIC could calculate and charge new annual fees.
We worked closely with ASIC’s senior leaders to help them manage this transition. Key to this was a detailed stakeholder analysis spanning 47 industry sub-sectors. We then recommended messaging, communication channels and tactics to mitigate potential risks and support compliance.
This multi-channel, content-led approach included animated videos, social media tiles and articles for trade and industry media, and a range of visual content we shared with stakeholders and industry. 20+ industry groups used our materials in their publications and channels in the lead up to ASIC’s portal deadline.
From a standing start of zero awareness, our work helped ensure 84% of the group described as ‘critical reporters’ submitted metrics on the portal by the deadline, and 100% of all levies and fees could be calculated.
Supporting the transition of millions of Australians to myGovID
Boxing Clever was engaged by the Australian Taxation Office (ATO) to encourage businesses and tax agents to move to myGovID – the Australian Government’s new digital identity solution. To help motivate the millions of tax agents, small business owners and retirees who need to make the move before the deadline, we created a range of tailored content including articles, e-newsletters and social media imagery and encouraged peak bodies and trade media to share it via their own channels.
Our content reached 2.5 million hard-to-reach Australians and resulted in registrations for myGovID tracking ahead of forecast.
Supporting a communication refresh for the Commonwealth Grants Commission
With a new website in the pipeline, the Commonwealth Grants Commission (CGC) engaged us to help them identify who their target audiences are, what would motivate them to visit the website and what they’d be interested in once they got there.
After reviewing the current site and CGC communication, we spoke with each of its Commissioners, selected internal stakeholders and representatives from three state and territory Treasury departments to seek their perspectives. We also facilitated an internal workshop to identify CGC’s brand personality and delve into its target audiences in detail.
The result was a detailed findings and implications report, recommendations spanning messaging, content and website navigation plus a detailed brief for sharing with the CGC’s website developer. As a follow up we facilitated an updated brand look and feel, new iconography and an animated video for the website homepage to help explain the role of the CGC to Australians
A Joint Communication Strategy for biosecurity in the north
Boxing Clever developed a Joint Communication Strategy for the Northern Australia Biosecurity Initiatives (for implementation by the governments of Australia, Northern Territory, Queensland and Western Australia with industry partners Plant Health Australia and Animal Health Australia). We also did a Communication Action Plan and an Indigenous Ambassador Strategy for the Department.
Our work involved reviewing program and market research reports and hosting consultations with biosecurity personnel, and communication specialists from Northern Australia Biosecurity Framework Reference Group members. We found strong support for working collaboratively across jurisdictions on a program of proactive, well-coordinated and consistent communication using shared messaging and resources. We developed a strategy that was practical and ‘jurisdiction blind’ to help governments ‘join up the dots’ in the way they engage with target audiences and stakeholders and measure their collective success.
The strategy defined audiences based on their relationship with the north: live, farm, work or visit. This enabled us to tailor messages and channels and communicate more specifically about biosecurity when it most mattered.
Our Director Anne Wickham presented the strategy to the Australian Government’s overarching Reference Group who endorsed it at the meeting.
PR, communication and media strategy
Boxing Clever played a key role supporting the success of the National Mental Health Commission during its first three years. Our advice and assistance spanned media and stakeholder engagement and strategy development for major projects and alliances, speechwriting for the Chair Professor Allan Fels, and developing written and digital content.
Highlights included launching two Annual Report Cards on Mental Health and Suicide Prevention, and the 700-page National Review of Mental Health Programmes and Services the Commission delivered to the Australian Government. We’re also proud of our contribution towards increasing understanding of mental illness having achieved thousands of articles in concert with the Commission that reached millions of Australians.
Researching stakeholder segments and a strategic engagement plan
Boxing Clever worked with Australia’s newly formed Energy Efficiency Taskforce (EET) to develop a stakeholder engagement and communication strategy. We undertook extensive research into the national and international context within which EET was operating.
Our strategy focused on ensuring that EET created strong relationships with important stakeholders that ultimately lead to improved energy efficiency outcomes for Australia. It was supported by four detailed action plans that identified priorities within the agriculture; mining and resources; manufacturing and industrial; and transport sectors.
Owned content curation and clean-ups
With Large Language Models now overwhelmingly responsible for curating responses to user searches and questions, organisations must prioritise their owned content as a source of truth about their strategic priorities and actions.
Boxing Clever has worked with many clients to help them audit their corporate content and channels, cull what’s no longer relevant or needed and ensure what they have tells a clear, and consistent story that will endure over time.
Our clients have included Sheep Producers Australia, Orica, the Australian Fashion Council, DSPANZ, the International Partnership for Blue Carbon and Australian Government departments and agencies including the Commonwealth Grants Commission, ASIC, the ANAO and the Commonwealth Grants Commission.
Converting data into action: The NRMA Insurance Wild Weather Tracker
The increasing frequency and severity of extreme weather, and helping Australians be prepared, is a critical business issue for NRMA Insurance.
To create regular opportunities for NRMA Insurance preparedness messaging to appear in earned media, Boxing Clever the NRMA Insurance Wild Weather Tracker. At the close of each season, we analysed home and vehicle insurance claims data, and consumer research of 3,500 Australians into preparedness attitudes and behaviours to identify fresh story angles.
Over five years, we wrote and launched 21 reports which were leveraged across marketing, social media, employee and corporate channels. We also received an IABC Gold Quill Award.
Our media engagement achieved more than 5,400 stories. 95% featured preparedness messages and 84% included a spokesperson quote or commentary.
Meanwhile, NRMA Insurance research found 55% of Australians said they learnt something new about how to prepare for wild weather, and 60% said they will take action to reduce their risks as a result of seeing or hearing the stories.
Integrated PR and marketing campaign to increase awareness and uptake
Boxing Clever was engaged by amica, an innovative online separation tool developed by family lawyers and backed by the Australian Government, to help raise awareness of the service and increase web traffic and user numbers.
Working closely with the amica team, we developed and implemented a national media and marketing campaign spanning media relations, content and social media, media partnerships, digital advertising and influencer marketing.
We secured more than 230 pieces of media coverage reaching over 13 million Australians by developing new insights and content digging into separation issues and trends, with our work contributing to more than 200,000 visits to the amica website and 14,000 news users. The social and digital content we created also continuing to be used by amica to promote the service.
Increasing community understanding of serious financial crime
Boxing Clever received an IABC Gold Quill Award for strategic communication for our work with the ATO and Australia’s Serious Financial Crime Taskforce (SFCT) to raise community awareness of serious financial crime.
Our strategy used behavioural science concepts. We made the issue relevant by highlighting that serious financial criminals deceive, cheat and steal from everyday Australians. We tapped into people’s interest in true crime by researching and launching a world-first Serious Financial Crime Identikit based on 10 criminal ‘personas’ and warning signs to look out for.
We also developed a podcast and a digital content kit that SFCT members, trade media and industry associations relevant to ‘enablers’ of financial crime (such as accountants and lawyers) could share in their own channels.
Our media launch achieved 153 media stories with a potential audience of 7.8M Australians. Website traffic increased to 3 x the usual benchmark, 22 stakeholders shared the content in their own channels, and the Identikit was downloaded almost 1,400 times.
Thought leadership to build brand and media coverage
In 2024 and 2026, Boxing Clever worked with not-for-profit aged care provider Benetas to analyse, communicate and promote its thought leadership research.
In both cases we identified the most compelling human-interest angles and translated the complex research into clear, newsworthy insights that were written up as a report.
We then developed all campaign materials, including media releases, spokesperson talking points and two-page summary documents designed to support ongoing stakeholder and Government engagement. We also led targeted media and stakeholder outreach to maximise awareness of the findings – which achieved extensive, positive media coverage.
Strategic communication counsel and support
Boxing Clever worked with Insurance Australia Group (IAG) over more than a decade, providing strategic advice and support across myriad brand initiatives and projects. For example, we developed messaging frameworks to support IAG’s purpose and key issues such as cyber safety and security. We also managed media relations for the longstanding Community Grants Program and Storm Season campaigns and various launches such as the NRMA Safer Journeys app and new flood monitoring technology.
Launching world-first disaster resilience projects
The Resilient Building Council of Australia (RBC) trusted Boxing Clever to provide strategic communication, media relations and stakeholder engagement support when it launched two world-first projects. The Resilience Star Rating system (a property rating and upgrade app) and FORTIS House (free resilient home designs and construction handbooks) are innovative, collaborative projects aimed at empowering people to make informed, evidence-based decisions about improving the resilience of their property to extreme weather and natural disasters (such as bushfires and floods).
We helped the RBC create engaging content and communicate with key stakeholders for both launches. We also secured more than 270 pieces of coverage, reaching an audience of 3.5 million across major media outlets such the AFR, SMH, ABC, NewsCorp, 2GB/3AW and Channel 10, as well as industry trade media.
World-first thought leadership report for a global AI specialist
Liveperson is a NASDAQ-listed global messaging and AI specialist at the forefront customer and brand interactions using messaging. To raise their profile in ANZ we analysed company data to uncover customer trends such as an acceleration away from call centres and towards messaging and launched the Customer Conversation Report. This was contained in an interactive thought leadership website supported by an animated video summary of the report and a suite of social media ready assets to facilitate sharing of the report across channels, teams and regions.
Our media approach secured coverage reaching an audience of 5.5 million, including a live interview on Sunrise and a feature story on SBS World News. And we also developed tailored reports for release in Japan and the broader APAC region.
Content to drive energy efficiency in offices, hotels and shopping and aged care centres
We translated technical building simulation reports developed by UNSW into new, plain English communication tools to help assessors promote the National Australian Built Environment Rating System (NABERS) scheme – and encourage investments in energy efficiency. We started with ten in-depth conversations with NABERS assessors to understand their needs and thoughts on what the communication package should include, and the different audiences it should be tailored to.
We then developed a pack of 13 fact sheets spanning four industry sectors plus additional information tailored to building owners and tenants, using behavioural economics approaches to appeal to their key motivations. We also provided advice on future communication based on the findings of our research.