Corporate and not for profit sector: We have worked with clients from virtually every industry sector. Here is a selection.
Government sector: Here are just some of our clients. We have experience across a broad range of portfolios.
Please contact us for a tailored credentials document. In the meantime, here are examples of our work.
Our team supported Telstra’s Environment Team over four years as they sought to become a corporate leader on sustainability and climate action. Our work also helped build the capacity of senior leaders to talk about how Telstra’s Environment Strategy complements their business and how staff can contribute.
We informed the development of Telstra’s climate targets through in-depth competitor, industry and policy research and helped to launch two iterations of their Environment Strategy. We also readied the team ahead of AGMs to engage with activist investors and tell ‘sustainability stories’ as evidence of the positive impact their strategy is having.
Our work has included a daily news and issues summary, plus executive briefing documents, infographics, brochures, videos and fact sheets for external distribution as well.
Boxing Clever has worked with Insurance Australia Group (IAG) since 2012 providing strategic advice and communications support across a range of teams and programs spanning Safer Communities, Corporate Affairs and Marketing.
Our work has included developing a framework for articulating IAG’s purpose (“to help make your world a safer place”) and cyber safety and security positioning, and supporting the launch of new projects and initiatives (including innovative new flood monitoring technology, a safer driving app and a multi-million-dollar partnership with Lifeline).
We have also coordinated a range of national media relations and marketing campaigns for IAG brands, including the annual NRMA Insurance ‘storm season’ campaign in partnership with the NSW SES and the longstanding $6.7 million dollar Community Grants Program.
The Bushfire Building Council of Australia (BBCA) trusted Boxing Clever to provide strategic communication, media relations and stakeholder engagement support when it launched two world-first projects.
The Resilience Star Rating system (a property rating and upgrade app) and FORTIS House (free resilient home designs and construction handbooks) are innovative, collaborative projects aimed at empowering people to make informed, evidence-based decisions about improving the resilience of their property to extreme weather and natural disasters (such as bushfires and floods).
We helped the BBCA create engaging content and communicate with key stakeholders for both launches. We also secured more than 270 pieces of coverage, reaching an audience of 3.5 million across major media outlets such the AFR, SMH, ABC, NewsCorp, 2GB/3AW and Channel 10, as well as industry trade media.
The Australian Government, through the Department of Agriculture, Water and the Environment (DAWE), is the Coordinator of The International Partnership for Blue Carbon (IPBC). The IPBC is a global network of governments, researchers, policymakers and NGOs who share a vision to protect, restore or manage global blue carbon ecosystems (mangroves, sea grasses and salt marshes) for climate change.
Boxing Clever worked with the IPBC in early 2020 to develop a new communication and stakeholder engagement strategy that supports the implementation of a new strategic plan that seeks to reassert the IPBC as a world leading forum for blue carbon policymakers, researchers, NGOs and academics by improving engagement between the 43 Partners of the IPBC.
Boxing Clever developed an umbrella communication strategy for the Black Dog Institute’s LifeSpan project, a world-leading suicide prevention program being trialled in four regions in NSW (Newcastle, Central Coast, Illawarra and Murrumbidgee). Suicide is a major issue in Australia, and to date suicide prevention efforts have been fragmented and ineffective at reducing the suicide rate. LifeSpan aimed address this by demonstrating a new, integrated approach.
Our recommendations aimed to support LifeSpan’s local implementation teams to educate and empower their local communities by clear and direct language and taking a ‘multi-channel’ approach. We also developed a suite of communication tools and templates including an animated video, infographics, and social media content.
Boxing Clever developed a strategy to engage stakeholders and communities across NSW in working together to help protect koalas in the wild. We began with indepth conversations with 23 stakeholders ranging from scientists to NGOs to get their perspectives on the issues and the challenges and what might help unite their work behind a shared plan.
Our recommended strategy introduced the concept of ‘NSW Koala Country’ as something that councils and tourism bodies in areas where koalas live could get behind. We created a new strategic narrative and key messages for koala conservation, and recommended media strategy, a stakeholder engagement plan, and a framework for community engagement.
Next, we created a NSW Koala Portal that shares information, successes and contact details and ultimately supports community-led initiatives. In addition to working with world-renowned Indigenous photographer Wayne Quilliam we interviewed ‘hero’ case studies, and hosted monthly stakeholder teleconferences to ensure all content was developed with buy-in from stakeholders. The resulting NSW Koala Portal (koala.nsw.gov.au) is now live, and shares information, successes and ultimately supports community-led initiatives.
DefenceCare is a not for profit organisation providing welfare and pension services for current and ex-serving defence force personnel and their families. In preparation for their first high-profile, fundraising campaign, we worked with DefenceCare’s new CEO to develop key messages, and rehearse for TV news, press and interviews. Our clients reported that she managed with confidence, and that media interviews contributed in a major way to the fundraising campaign’s success.
For more than eight years, we’ve worked with NRMA Insurance to encourage people to prepare their homes for extreme weather by highlighting the damage it causes and providing practical advice. In 2021, we conceived and created the first NRMA Insurance Wild Weather Tracker, a quarterly report analysing seasonal claims data alongside recurring consumer research into community perceptions and preparedness behaviour.
The Australian media love this report. In 12 months, we have secured more than 750 pieces of coverage for NRMA Insurance reaching an audience of over 25 million.
The Tracker is also shared with stakeholders, via digital channels and by executives (including the CEO) to highlight the company’s commitment to supporting community resilience, including via partnerships with the SES and Red Cross
The Department of Industry, Science, Energy and Resources (DISER) engaged our team to translate seven technical buildings simulations reports developed by UNSW into new, plain English communication tools to help National Australian Built Environment Rating System (NABERS) assessors promote the NABERS Energy ratings scheme and encourage investments in energy efficiency.
We started with ten in-depth conversations with NABERS assessors to understand their needs and thoughts on what the communication package should include, and the different audiences it should be tailored to.
We then recommended and developed a pack of 13 fact sheets spanning four industry sectors plus additional information tailored to building owners and tenants designed to appeal to their key motivations. We also provided recommendations and advice for future communication based on the findings of our research including how the new fact sheets could be promoted to assessors for their use in the future.
Boxing Clever worked with the ATO on behalf of the multi-agency Serious Financial Crime Taskforce (SFCT) to help raise community awareness of serious financial crime and the SFCT.
Our strategy, using behavioural science concepts, made serious financial crime relevant by highlighting the kinds of criminals who deceive, cheat and steal from everyday Australians. We created a Serious Financial Crime Identikit containing 10 criminal ‘personas’ and warning signs to look out for, achieved 153 pieces of coverage reaching a potential audience of 7.8 million as a result of media engagement.
We also developed: a podcast hosted by Emily Webb (crime author and co-host of The Australian True Crime Podcast), and a content kit of articles, and social media tiles that SFCT members, trade media and industry associations relevant to ‘enablers’ of financial crime (such as accountants and lawyers) could share in their own channels.
The campaign increased traffic to the SFCT website to three times the usual benchmark, and there were almost 1,400 downloads of the Identikit – ten times that of similar content on the site. Meanwhile, our Facebook post was one of the best performing ATO posts of the year in terms of impressions.
We consulted to the Executive Board of Management of the ANAO, auditing current parliamentary and stakeholder engagement methods and tools and advising how these could become more effective and contemporary. We consulted closely with internal stakeholders as well as the Parliamentary Committee Secretariat.
Our work spanned audit reports, whether ANAO was using current communication channels effectively, how ANAO communicates with Parliament and what to do when audit findings are reported inaccurately and potentially misrepresent the ANAO. We also identified other mechanisms that can be used to enhance external communication outcomes.
A move to industry funding meant that 48,000 regulated organisations had to register for an ASIC industry portal by 27 September 2018 so that ASIC could calculate and charge new annual fees.We worked closely with ASIC’s senior leaders to help them manage this transition.
Key to this was a detailed stakeholder analysis spanning 47 industry sub-sectors. We then recommended messaging, communication channels and tactics to mitigate potential risks and support compliance. This multi-channel, content-led approach included animated videos, social media tiles and articles for trade and industry media, and a range of visual content to we shared with stakeholders and industry. More than 20 industry groups used our materials in their publications and on social media in the lead up to ASIC’s portal deadline.
From a standing start of zero awareness, our work helped ensure 84% of the group described as ‘critical reporters’ submitted metrics on the portal by the deadline, and 100% of all levies and fees could be calculated.
We were then asked to develop a new ASIC communication strategy to reflect their updated vision, mission and corporate initiatives. This included a new message framework, an implementation plan for internal use and recommendations on better using owned and earned digital channels.
Boxing Clever was engaged by the Australian Taxation Office (ATO) to encourage businesses and tax agents to move to myGovID – the Australian Government’s new digital identity solution.
To help motivate the millions of tax agents, small business owners and retirees who need to make the move before the deadline, we created a range of tailored content including articles, e-newsletters and social media imagery and encouraged peak bodies and trade media to share it via their own channels.
Our content reached 2.5 million hard-to-reach Australians and resulted in registrations for myGovID tracking ahead of forecast.
With a new website in the pipeline, the Commonwealth Grants Commission (CGC) engaged our team to help them identify and better understand what would motivate target audiences to come to visit the website and what they’d be interested in once they got there.
After reviewing the current site and CGC communication, we spoke one on one with its Commissioners, selected internal stakeholders and representatives from three state and territory Treasury departments to seek their perspectives. We also facilitated an internal workshop to identify CGC’s brand personality and delve into its target audiences in detail.
The result was a detailed findings and implications report, recommendations spanning messaging, content and website navigation plus a detailed brief for sharing with the CGC’s website developer. As a follow up we facilitated an updated brand look and feel, new iconography and an animated video for the website homepage to help explain the role of the CGC to Australians
Our team has provided channel and communication audits and recommendations for numerous independent government agencies, departments and branches.
Boxing Clever developed a Joint Communication Strategy for the Northern Australia Biosecurity Initiatives (for implementation by the governments of Australia, Northern Territory, Queensland and Western Australia with industry partners Plant Health Australia and Animal Health Australia) as well as a Communication Action Plan for the Department and an Indigenous Ambassador Strategy.
Our work involved reviewing program and market research reports and hosting consultations with biosecurity personnel, and communication specialists from Northern Australia Biosecurity Framework Reference Group members.
We found strong support for working collaboratively across jurisdictions on a program of proactive, well-coordinated and consistent communication using shared messaging and resources. We developed a strategy that was practical and ‘jurisdiction blind’ to help governments ‘join up the dots’ in the way they engage with target audiences and stakeholders and measure their collective success.
The strategy defined audiences based on their relationship with the north. Working from four categories: live, farm, work or visit – enabled us to tailor messages and channels and communicate about biosecurity when it most mattered.
Our Director Anne Wickham presented the strategy to the overarching Reference Group who endorsed it at the meeting.
Boxing Clever played a key support role to the National Mental Health Commission during its first three years. Our advice and assistance spanned media and stakeholder engagement and strategy development for major projects and alliances, speechwriting for the Chair Professor Allan Fels, and developing written and digital content.
Highlights included launching two Annual Report Cards on Mental Health and Suicide Prevention, and the 700-page National Review of Mental Health Programmes and Services the Commission delivered to the Australian Government. We’re also proud of our contribution towards increasing understanding of mental illness having achieved thousands of articles in concert with the Commission that reached millions of Australians.
We developed a stakeholder engagement strategy to the Division to strategically engage with their regulated community to understand their issues, concerns and interests, and to improve their understanding of the legislation administered by ESD.
Our work was informed by meetings and workshops involving a working group which was summarised in a detailed interim report. We also collected, analysed and communicated information about sectors and stakeholders (to build a common understanding of the regulated community) and developed action plans related to four industry sectors.
Our next phase of work involved auditing the Division’s digital communication, drafting new content (including a video) to help stakeholders better understand: the EPBC Act, the assessment process and how the Division’s work intersects with that of the states and territories.
Boxing Clever provided report writing and editing services to the Mental Health Commission of NSW, as it was summarising the extensive consultation undertaken around NSW as part of the development of The Strategic Framework for Suicide Prevention in NSW 2018-2023. We helped analyse and condense draft papers from the consultation processes – focusing on Aboriginal people, young people and the LGBTIQ+ community – into summary reports that could be fed back to participants and the community at large.
Our role included providing strategic communication advice (including recommending key themes and findings, and the overarching structure for each report), and writing and editing all three reports.
For more than eight years, we’ve worked with NRMA Insurance to encourage people to prepare their homes for extreme weather by highlighting the damage it causes and providing practical advice. In 2021, we conceived and created the first NRMA Insurance Wild Weather Tracker, a quarterly report analysing seasonal claims data alongside recurring consumer research into community perceptions and preparedness behaviour.
The Australian media love this report. In 12 months, we have secured more than 750 pieces of coverage for NRMA Insurance reaching an audience of over 25 million.
The Tracker is also shared with stakeholders, via digital channels and by executives (including the CEO) to highlight the company’s commitment to supporting community resilience, including via partnerships with the SES and Red Cross
Boxing Clever was engaged by amica, an innovative online separation tool developed by family lawyers and backed by the Australian Government, to help raise awareness of the service and increase web traffic and user numbers.
Working closely with the amica team, we developed and implemented a national media and marketing campaign spanning media relations, content and social media, media partnerships, digital advertising and influencer marketing.
We secured more than 230 pieces of media coverage reaching over 13 million Australians by developing new insights and content digging into separation issues and trends, with our work contributing to more than 200,000 visits to the amica website and 14,000 news users. The social and digital content we created also continuing to be used by amica to promote the service.
As part of CGU’s first national marketing push, we analysed research and developed content that positioned CGU as a thought leader by celebrating the contributions migrant small business owners make to Australia.
Working alongside a range of specialist agencies, Boxing Clever developed an overarching communication strategy and launch plan, and helped coordinate the campaign across CGU’s marketing, social media and corporate affairs teams. This included drafting the report, website and case studies that were the centerpiece of the campaign.
We also developing a kit of content that community influencers could use to promote the campaign, and provided strategic advice for social media engagement, including developing a framework for activity and content for CGU’s social media channels.
Our media engagement strategy secured coverage reaching more than 10.4 million Australians, including a front-page story in the Australian Financial Review. The report was also shared by more than 25 stakeholders including business chambers, migrant advocacy groups and government representatives through their own social channels, reaching more than 350,000 people via trusted channels.
The Bushfire Building Council of Australia (BBCA) trusted Boxing Clever to provide strategic communication, media relations and stakeholder engagement support when it launched two world-first projects.
The Resilience Star Rating system (a property rating and upgrade app) and FORTIS House (free resilient home designs and construction handbooks) are innovative, collaborative projects aimed at empowering people to make informed, evidence-based decisions about improving the resilience of their property to extreme weather and natural disasters (such as bushfires and floods).
We helped the BBCA create engaging content and communicate with key stakeholders for both launches. We also secured more than 270 pieces of coverage, reaching an audience of 3.5 million across major media outlets such the AFR, SMH, ABC, NewsCorp, 2GB/3AW and Channel 10, as well as industry trade media.
Boxing Clever worked with the ATO on behalf of the multi-agency Serious Financial Crime Taskforce (SFCT) to help raise community awareness of serious financial crime and the SFCT.
Our strategy, using behavioural science concepts, made serious financial crime relevant by highlighting the kinds of criminals who deceive, cheat and steal from everyday Australians. We created a Serious Financial Crime Identikit containing 10 criminal ‘personas’ and warning signs to look out for, achieved 153 pieces of coverage reaching a potential audience of 7.8 million as a result of media engagement.
We also developed: a podcast hosted by Emily Webb (crime author and co-host of The Australian True Crime Podcast), and a content kit of articles, and social media tiles that SFCT members, trade media and industry associations relevant to ‘enablers’ of financial crime (such as accountants and lawyers) could share in their own channels.
The campaign increased traffic to the SFCT website to three times the usual benchmark, and there were almost 1,400 downloads of the Identikit – ten times that of similar content on the site. Meanwhile, our Facebook post was one of the best performing ATO posts of the year in terms of impressions.
Liveperson is a NASDAQ-listed global messaging and AI specialist at the forefront customer and brand interactions using messaging. To raise Liveperson’s profile in Australia and New Zealand we conceived the Customer Conversation Report, using company data to analyse customer trends such as an acceleration away from call centres and towards messaging as a result of COVID-19. This was contained in an interactive thought leadership website supported by an animated video summary of the report and a suite of social media ready assets to facilitate sharing of the report across channels, teams and regions.
Our media relations strategy secured coverage reaching an audience of 5.5 million, including a live interview on Sunrise and a feature story on SBS World News. And we also developed tailored reports for release in Japan and the broader APAC region.
The Australian Government, through the Department of Agriculture, Water and the Environment (DAWE), is the Coordinator of The International Partnership for Blue Carbon (IPBC). The IPBC is a global network of governments, researchers, policymakers and NGOs who share a vision to protect, restore or manage global blue carbon ecosystems (mangroves, sea grasses and salt marshes) for climate change.
Boxing Clever worked with the IPBC in early 2020 to develop a new communication and stakeholder engagement strategy that supports the implementation of a new strategic plan that seeks to reassert the IPBC as a world leading forum for blue carbon policymakers, researchers, NGOs and academics by improving engagement between the 43 Partners of the IPBC.
Boxing Clever was engaged by the Australian Taxation Office (ATO) to encourage businesses and tax agents to move to myGovID – the Australian Government’s new digital identity solution.
To help motivate the millions of tax agents, small business owners and retirees who need to make the move before the 27 March 2020 deadline, we created a range of tailored content including articles, e-newsletters and social media imagery and encouraged peak bodies and trade media to share it via their own channels. Our content reached 2.5 million Australians and resulted in registrations for myGovID tracking ahead of forecast.
Video is an increasingly important and effective communication tool – particularly in a mobile and ‘digital-first’ environment and we have scripted and project managed everything from campaign videos and animations, to internal communication pieces and direct-to-camera ‘talking head’ videos working with best-in-breed videographers and animators..
Some examples of videos we’ve coordinated can be found below:
Boxing Clever’ has worked with the Australian Institute of Health and Welfare (AIHW) to help improve understanding of the AIHW’s stakeholders and develop strategic recommendations for improving engagement and achieving better health and welfare outcomes.
Our first project involved 25 phone and video interviews with senior representatives of state and territory health departments, agencies and statutory bodies. We then developed a concise summary report outlining key findings, issues and challenges, and opportunities for improvement. We also created a new model for describing stakeholders based on their needs, work and influence and a new AIHW-wide stakeholder engagement plan.
In the years since we have conducted indepth interviews with senior national and state and territory stakeholders. and presented reports on our findings. This work has helped inform AIHW’s new strategic plan and ongoing improvements to the way AIHW operates and developed an organisation-wide stakeholder engagement plan.
The Australian Government, through the Department of Agriculture, Water and the Environment (DAWE), is the Coordinator of The International Partnership for Blue Carbon (IPBC). The IPBC is a global network of governments, researchers, policymakers and NGOs who share a vision to protect, restore or manage global blue carbon ecosystems (mangroves, sea grasses and salt marshes) for climate change.
Boxing Clever worked with the IPBC in early 2020 to develop a new communication and stakeholder engagement strategy that supports the implementation of a new strategic plan that seeks to reassert the IPBC as a world leading forum for blue carbon policymakers, researchers, NGOs and academics by improving engagement between the 43 Partners of the IPBC.
Working as an associate to a global company, we developed a 30-year stakeholder engagement plan for the US$15 billion Papua New Guinea Liquid Natural Gas Project. Our role involved facilitating a strategy workshop with senior executives from the US, Canada, Asia and Australia to determine stakeholder engagement objectives, activities and responsibilities as well as presenting the strategy on behalf of the Project to the World Bank.
We also developed supporting materials for communities who would be impacted by the Project and helped write and edit the Project’s Quarterly Environment and Social Report for three years
Boxing Clever researched and recommended a Communications and Stakeholder Engagement Plan for the Tourism Division within Austrade that is designed to support continuing growth and success of this fast-growing sector. The plan we developed was informed by a strategy workshop and one-on-one interviews with a broad range of external stakeholders. We identified opportunities to raise awareness of tourism’s importance to Australia’s economy, keep stakeholders informed and work more collaboratively with key stakeholders.
In addition to this we recommended new communication channels and approaches to ensure messages and content reaches a broader audience via industry associations, other government agencies, media, conferences, influencers and digital and social media.
We provided strategic communication counsel to the Chair and Managing Partner of one of Australia’s leading law firms as they prepared for an international merger. Our role included reviewing current messaging, communication practices and protocols and presenting recommendations to the firm’s Board to improve communication and media management. Following that, our Director provided advice and assistance and acted as a sounding board to the firm’s communication team in relation to a number of issues.
Our team operated as the ‘inhouse’ communication team during a management buy-out involving two business units that were part of Nuplex, an ASX-listed company. We worked closely with the buy-out CEO to identify and mitigate potential issues and develop key messages and provided ongoing advice. We wrote the new company website, drafted letters for customers and suppliers, and crafted employee communication. We also managed financial media engagement, achieving substantial positive coverage that helped build morale within the new team.
In subsequent years we managed messaging and communication around two significant acquisitions and a new corporate video. We also provided extensive counsel and support to Axieo’s Chair, CEO and Board related to investor communication and issues management that helped secure the future of the company
Our client needed training models to improve internal communication because their research had found that internal communication was often not relevant, or in formats not suited to employee needs and roles.
When we looked deeper, we found that 68% of roles involved talking to customers in person, or over the phone or internet. In fact, we identified four clear employee segments and three of these had no time while at work to watch vodcasts or read staff emails even if they wanted to.
Our solution was to create four ‘personas’ the represented the four main employee segments, set out their needs and communication preferences and the best ways to get relevant information to them. We then developed training modules to address this and other issues (e.g. avoiding ‘death by powerpoint’) and ran a train the train session for the inhouse training team.
Boxing Clever helped the Cancer Institute NSW (the Institute) to develop a four-year business plan (2017-2020) for the NSW Bowel Screening Program that sets out the Institute’s objectives, strategic priorities and the focus of its work in the lead up to biennial screening in 2020. We also worked with the executive team to develop the Institute’s first corporate plan. Both projects involved in-depth research and stakeholder consultation, and recommending improvements in program planning, implementation and evaluation.
Boxing Clever worked with the NSW Office of Environment and Heritage’s (OEH) Sustainable Programs Division to expand their influence and reach via improved stakeholder engagement and communication. We consulted with internal and external stakeholders related to OEH’s household, community and business support teams, and analysed the existing communication functions, plans and process against opportunities and needs.
We then created a tailored communication action plan for each team designed to embed a culture of audience-centric communication and improve how communication and stakeholder engagement was prioritised and managed. Following that, Boxing Clever also worked with OEH to develop a stakeholder engagement framework for the overarching Division and consulted to program teams as they developed their program plans for the next five years.