My first job out of uni was Assistant Marketing Manager of the Royal Australian Mint, a government agency responsible for minting all of Australia’s circulating coins, despite receiving no public funding. We had to create our own revenue sources which involved creating and selling collector coins and minting honours medals and customised corporate...
Even if you’re lucky enough to have held on to your job and your health to date, I’ll bet you’ve noticed that you’re feeling off. You can’t focus too well. You’re forgetful. You’re snappy. You’re doing what you can to keep things simple and ignoring everything that’s not. COVID-19 is massively stressful for all of us and it’s impacting...
Are you one of those people who used to say: “I wish I could work from home” and now that you are (or soon will be) it’s a bit of a shock? Having survived two years of working from my dining room back when I first launched my company, I thought I’d share some tips to help get you through. Have a routine. Set yourself a start time and stick with it. You might...
This week, extreme bushfires in NSW and Queensland, and the first ever catastrophic fire danger warnings in the Greater Sydney region dominated the news. The impacts of climate change became a major topic of mainstream discussion dominated by polarising and, sometimes downright inappropriate comments. Meanwhile, Qantas become the first airline in...
One challenge I see all types of organisations struggling with is identifying and understanding their audiences. Sometimes the question ‘who is your target audience and what can you tell me about them?’ is met with an awkward silence. While we’ve never had so much information about our audiences, we still seem to know so little about them. This is a...