We live in a dangerous age of misinformation and disinformation - one that is often fuelled by dubious data and analysis, social media, lazy communication and increasingly, AI. I’m feeling increasingly nervous about the number of smart people I’m seeing cheering on AI without considering how it works, how it is evolving and the limitations and...
How people feel, the context in which they are making choices, and their values, motivations and beliefs are better determinants of their behaviours than advice from an AI – for now at least. Behavioural insights are essential if you are trying to change or encourage behaviours – or even maintain the status quo. Not long after I moved to Sydney in my late...
The IABC World Conference in Toronto brought close to 1,000 communications professionals from 34 countries together, and was a timely reminder that communication is not a soft skill. It is a rock-hard skill that, when wielded ethically, has the potential to change and save lives. Good communications professionals speak inconvenient truths to power...
My team and I are thrilled to have been awarded an IABC Gold Quill Award for our work to help raise community awareness of serious financial crime on behalf of the ATO and the multi-agency Serious Financial Crime Taskforce. We are passionate about behavioural economics, and the strategy, content and campaign we developed embraced this. The centrepiece was...
Most of us would never dream of walking into a room full of strangers, loudly proclaiming that we are generous and caring before walking out without further explanation. Yet companies are doing the digital equivalent of this, all the time. Companies like creating content they can share on owned and paid media that tell us they are great corporate citizens...