How people feel, the context in which they are making choices, and their values, motivations and beliefs are better determinants of their behaviours than advice from an AI – for now at least. Behavioural insights are essential if you are trying to change or encourage behaviours – or even maintain the status quo. Not long after I moved to Sydney in my late...
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The IABC World Conference in Toronto brought close to 1,000 communications professionals from 34 countries together, and was a timely reminder that communication is not a soft skill. It is a rock-hard skill that, when wielded ethically, has the potential to change and save lives. Good communications professionals speak inconvenient truths to power...
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My team and I are thrilled to have been awarded an IABC Gold Quill Award for our work to help raise community awareness of serious financial crime on behalf of the ATO and the multi-agency Serious Financial Crime Taskforce. We are passionate about behavioural economics, and the strategy, content and campaign we developed embraced this. The centrepiece was...
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Most of us would never dream of walking into a room full of strangers, loudly proclaiming that we are generous and caring before walking out without further explanation. Yet companies are doing the digital equivalent of this, all the time. Companies like creating content they can share on owned and paid media that tell us they are great corporate citizens...
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As the world adjusts to life with COVID-19, climate change is re-asserting itself as one of the most important issues for investors, consumers, suppliers and voters. Communicating your organisation’s sustainability and climate actions is now an expectation, not just a nice thing to do. Momentum is growing 2021 has already seen the US re-enter the...
read moreMy first job out of uni was Assistant Marketing Manager of the Royal Australian Mint, a government agency responsible for minting all of Australia’s circulating coins, despite receiving no public funding. We had to create our own revenue sources which involved creating and selling collector coins and minting honours medals and customised corporate...
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Even if you’re lucky enough to have held on to your job and your health to date, I’ll bet you’ve noticed that you’re feeling off. You can’t focus too well. You’re forgetful. You’re snappy. You’re doing what you can to keep things simple and ignoring everything that’s not. COVID-19 is massively stressful for all of us and it’s impacting...
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Are you one of those people who used to say: “I wish I could work from home” and now that you are (or soon will be) it’s a bit of a shock? Having survived two years of working from my dining room back when I first launched my company, I thought I’d share some tips to help get you through. Have a routine. Set yourself a start time and stick with it. You might...
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This week, extreme bushfires in NSW and Queensland, and the first ever catastrophic fire danger warnings in the Greater Sydney region dominated the news. The impacts of climate change became a major topic of mainstream discussion dominated by polarising and, sometimes downright inappropriate comments. Meanwhile, Qantas become the first airline in...
read moreOne challenge I see all types of organisations struggling with is identifying and understanding their audiences. Sometimes the question ‘who is your target audience and what can you tell me about them?’ is met with an awkward silence. While we’ve never had so much information about our audiences, we still seem to know so little about them. This is a...
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