Anne has more than 20 years’ experience helping clients from virtually every industry sector to punch above their weight. She is particularly well known for developing stakeholder engagement and communication strategies for government agencies and providing strategic support to private sector CEOs and executives who want to make their mark.

For example, Anne has helped position companies for success during a change in ownership, a merger or a share market listing and she is highly experienced managing sensitive issues and crises. She has also developed proactive engagement strategies to support dozens of complex projects and clients.

Anne began her career in public affairs and marketing roles in Canberra, serving as a media spokesperson on subjects ranging from counter terrorism to collector coins and a speechwriter for the Commonwealth Attorney-General and the Minister for Justice. This first-hand experience in the thick of things means Anne is ideally placed to advise and coach clients who work in the front line as well.

In 2018 Anne went to Yale for a Rethinking Marketing and Insights: Behavioural Economics Immersion to learn from some of the world’s foremost experts on how to use messaging and tactics to appeal to people’s beliefs and biases and tap into the way our brains work. This commitment to embracing contemporary approaches, thinking strategically and being personally involved has created a culture at Boxing Clever that is fun to be part of and produces great client results.

Anne’s clients over her career have included: Bupa, Downer, Elanco, Football Federation Australia, IAG, NRMA, the PNG LNG Project, Sara Lee, SEEK, kidspot, School Places, Optus, Programmed, Travelex, Trans-Tasman Business Circle, Wingate Group and more than a dozen Australian and NSW Government agencies.

Anne has also served on the boards of the International Association of Business Communicators (NSW Chapter) and an acceleration hub for start-ups, and she has coached Executive MBA students at UTS who are studying entrepreneurship.

Anne Wickham’s personal Government experience:

Originally from Canberra, Anne worked within the Government sector for more than seven years in a variety of public affairs and marketing roles which saw her become a media spokesperson on subjects ranging from counter terrorism to collector coins. During this time Anne worked closely with numerous Ministerial offices, and also served as a speechwriter for the Attorney-General and the Minister for Justice.

Since launching Boxing Clever in 2009, Anne’s major projects have included:

  • developing a stakeholder engagement plan for the Koala National Recovery Plan for the (Australian) Department of the Environment
  • facilitating the creation of a Communication Action Plan for the NSW Office of Environment and Heritage’s Action Matters for Business program
  • developing a communication management strategy for the National Environment Protection Council Service Corporation
  • writing communication strategies and speeches, and managing issues and media engagement for the National Mental Health Commission
  • creating a Corporate Communication Education program to improve communication between the Australian Department of Human Services’ 46,000 employees
  • developing a stakeholder engagement strategy for a US$17bn oil and gas project in a developing country and presenting it to the World Bank
  • providing public relations services to the Australian Department of Health for the Attracting More People to Work in Indigenous Health marketing campaign and the Health Heroes campaign
  • developing an internal communication framework, a three-year external communication strategy, and a stakeholder engagement plan for the Australian Skills Quality Australia(ASQA)
  • working with the National Sustainability Council to launch their first public report: Sustainable Australia Report 2013: Conversations with the Future
  • working extensively as an editor on the PNG LNG Project’s Quarterly Environmental and Social Report, as well as numerous Australian Government reports.

When Anne was a Director at her previous company her projects included:

  • Liquids, Aerosols and Gels (LAGs) Go-Live communication (regarding changes to what passengers may carry in their hand luggage on international aircraft) and LAGs II strategy related to testing controversial passenger screening equipment at airports
  • stakeholder engagement and issues management strategy for the reform of the Pharmaceutical Benefits Scheme over a 12 year period.
  • leading the first whole of Australian Government media protocol and issues and crisis plan, for the M2006 Commonwealth Games involving face-to-face consultation with more than 40 private, Commonwealth, State and emergency services organisations. The resulting protocol became the blueprint for a number of cross agency communication projects.
  • an audit of SES officer communication training needs at the (then) Australian Department of the Environment and Heritage, and key message training
  • market research and a marketing strategy and recommendations for a Department of Health & Ageing initiative to attract GPs to regional Australia.
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