• Our clients will tell you that we do great work because we understand their businesses and they love the personal interaction with us as opposed to ‘dealing with an agency’.

Our Clients

We are communication experts, who have worked with clients from industry sectors that span financial and professional services, education, oil and gas, government, property, education, health, government, energy, manufacturing, infrastructure and the environment. Our work has spanned whole-of-Australian government projects and listed companies right through to launching start-ups. Most of our work comes via a referral basis, and the clients we have attracted are a testament to the quality of our work.

selected corporate clients

selected government clients

 

Our recent client projects include:

  • Strategic communication advice and assistance
  • Campaigns and content
  • Government communication

Acquisition communication for Axieo Pty Ltd

Boxing Clever provided communication counsel and assistance around a management buy-out involving two business units that were part of Nuplex, an ASX-listed company. We worked closely with the buy-out CEO to identify and mitigate potential issues and develop key messages and provided ongoing advice. We wrote a website, drafted letters for customers and suppliers, and crafted employee communication.

The media coverage we achieved in financial press was substantial and positive, helping build morale among the new team. We continue supporting Axieo as they establish a strong culture of communication, and have assisted with projects such as investor presentations and a new corporate video as well.

M&A communication / Executive & Board counsel / media engagement / communication strategy / content creation / employee engagement

Issues management and merger communication

We provided strategic communication counsel to the Chair and Managing Partner of one of Australia’s leading law firms as they prepared for an international merger. Our role included reviewing current messaging, communication practices and protocols and presenting recommendations to the firm’s Board to improve communication and media management. More recently, our director has provided issues management advice and assistance and acted as a sounding board to their communication team.

M&A communication / Executive & Board counsel / communication strategy / issues & crisis

Internal communication regarding the sale of Kitchens of Sara Lee

We worked directly with Sara Lee’s Managing Director on employee communication announcing the sale of the business by its US-based parent company to McCain. In addition to developing a communication plan and materials that were signed off by the parent company’s legal and executive teams, we supported the local Managing Director with advice and extensive drafting assistance on talking points, Q&As for Senior Executives, intranet copy, factory notices and letters for suppliers and partners.

Executive & Board counsel / M&A communication / change communication

Recommending a Channel Management Strategy

The Department was seeking advice on a new channel management strategy designed to increase stakeholder engagement and promote audience-focused communication. We interviewed internal stakeholders to understand how communication functions work and what could be improved. We also identified a multitude of websites, newsletters, helplines and social media channels that largely worked independently rather than as a cohesive whole. Our situation analysis included findings from our consultations and and learnings from other public service and private organisations that have embraced new channel strategies. We then devised a new overarching channel management strategy and a detailed implementation action plan (including new communication processes and priorities) to address potential risks and challenges and facilitate improved communication outcomes.

Communication strategy / management consulting / qualitative research

Communication and marketing strategy

Wingate is a finance and investment house specialising in property, global equities, and consumer and asset finance. We facilitated a communication and marketing strategy workshop with the executive team and met with key internal and external stakeholders one-on-one to gather their input. Following a communication and marketing audit, we presented a new strategy and recommendations encompassing thought leadership platforms, a marketing manual, media engagement and an updated website.

Executive & Board counsel / communication strategy / media engagement / brand positioning

Business strategy on a page

Programmed is an ASX-listed labour hire company that was significantly upgrading technology across its business to ensure it continues competing profitably in a sector that is driven by price.  Working with Programmed’s senior leaders, we developed a business strategy on one page that made sense of numerous projects they already had underway, and drafted a roadshow presentation communicating the strategy and explaining key projects to employees.

Management consulting / employee management

Strategic and tactical communication assistance

Since 2009, our assistance to Bupa has included a variety of strategy documents, such as a paper to position the healthcare sector as an economic driver, not an economic cost. We provided issues and crisis contingency planning and management related to transitioning one million customers to a new customer management system. We have created state-wide public relations strategies (for what was then MBF) in QLD and WA, and promoted partnerships including the Healthy Harold Family Challenge, and Bupa Walk to Work Day. We also facilitated the 2015 corporate communication annual planning day and developed a recommended strategy.

Management consulting / communication strategy / issues & crisis / media engagement / content creation

Strategic media engagement

Boxing Clever has worked with the Corporate Affairs team within IAG, Australia’s largest general insurer, for more than four years. We have provided strategic communication advice on corporate initiatives, as well as media relations and content support for projects like the Community Grants and StormSafe campaigns. In 2016 and 2017, our research-led public relations campaigns for NRMA Business Insurance helped drive brand awareness and resulted in high quality coverage in news and business media spanning TV, online, radio and print. We’ve also worked closely with IAG’s advertising and media buying agencies to maximise IAG’s return on investment.

Media engagement / content creation communication strategy

Stakeholder Engagement Strategy for the Koala National Recovery Plan

Boxing Clever was engaged to develop a stakeholder engagement strategy that supports the success of the Australian Government’s National Recovery Plan for the koala (which is listed as vulnerable in Queensland, NSW and the ACT). We consulted one-on-one with key stakeholders (whose interests ranged across conservation, ecology, forestry, farming, oil and gas, property development and State and local government) to understand their perspectives and priorities. We then presented a summary of key findings and issues, and perceived opportunities and threats to the Department that provided the context behind the stakeholder engagement strategy and framework we ultimately recommended.

Stakeholder engagement / communication strategy / public affairs / qualitative research

Stakeholder engagement, editing and writing

Working as an associate to a global company, we developed a 30-year stakeholder engagement plan for the US$15 billion Papua New Guinea Liquid Natural Gas Project, and presented it via teleconference to the World Bank. Our role involved facilitating a strategy workshop with senior executives from the US, Canada, Asia and Australia to determine stakeholder engagement objectives, activities and responsibilities. We also developed supporting materials for communities who would be impacted by the Project, and helped write and edit the Project’s Quarterly Environment and Social Report for the following three years.

Stakeholder engagement / public affairs / content creation

Public relations, communication and media strategy

Boxing Clever played an integral support role to the National Mental Health Commission during its first three years. Our advice and assistance spanned media and stakeholder engagement and strategy development for major projects and alliances, speechwriting for the Chair Professor Allan Fels, and developing written and digital content. Highlights included launching two Annual Report Cards on Mental Health and Suicide Prevention, and the 700-page National Review of Mental Health Programmes and Services the Commission delivered to the Australian Government. We’re also proud of our contribution towards increasing understanding of mental illness. For example, in 2013 alone we achieved more than 2,350 media stories that reached approximately 16 million Australians.

Communication strategy / media engagement / stakeholder engagement /
Executive & Board counsel / content creation / thought leadership / public affairs

Communication strategy and stakeholder engagement planning

We were commissioned by the new national regulator for the vocational education and training (VET) sector to help them bring together the communication and culture of its offices around Australia. The foundation of our work was an extensive one-on-one consultation process with 40 internal and external stakeholders, including Registered Training Organisations and industry skills councils.

After drafting and presenting a key issues paper, we developed a three-year communication strategy (including ASQA’s first organisation-wide key messages), a stakeholder engagement plan and a framework for establishing effective internal communication processes supported by a 12-month implementation plan.

Management consulting / communication strategy / Executive& Board counsel / qualitative research / change communication

Communication counsel, support and media engagement

Owned by Laureate, the world’s largest private education provider, Think Education operates eight colleges in Australia’s highly competitive higher education market including Billy Blue College of Design and William Blue College of Hospitality Management. We worked closely with Think’s senior team to launch their new brand in 2014, and played an ongoing role driving positive media exposure for its colleges during a period of uncertainty and reform in the education sector. In addition, we media trained their CEO and other spokespeople, developed a thought leadership program and devised strategies to address issues such as negative student comments in online forums.

Media engagement / issues & crisis / media training

Launching a new start-up company

SchoolPlaces.com.au is an online marketplace that helps private schools maximise student numbers and thus optimise revenue, by connecting them with families searching for school vacancies at short notice and a discount.

Boxing Clever was engaged by their inaugural CEO after substantial seed capital had been secured for the company. We focused on building credibility for the business by telling the back story to the business and its very strong team in detail via targeted interviews with business journalists. The amount and quality of the print and TV coverage we seeded converted into an incredible 35,000 individual visits to School Places’ website on its official launch day.

 

Investor and media engagement

We worked with Relevare, an Australian biotech company, as it prepared for a major investment round ahead of a future IPO. Our work included a communication strategy design to communicate the company’s business strategy and clinical trial progress in language that financial advisers and potential investors understand. We also highlighted the experience of the team, which included Pat Grier (ex-Managing Director of Ramsay Healthcare) as Chair.

We then facilitated the design of a new brandmark and look and feel; media trained the CEO and prepared him for an investor roadshow; and we set up interviews with financial and life sciences writers which resulted in extensive positive coverage.

Communication strategy / brand positioning / media training

Brand articulation and positioning

Zambrero is one of Australia’s fastest growing Mexican food franchises, and it directs profits into various humanitarian projects. Working with their new Managing Director, we helped define their brand essence and competitive position, supporting this with an overarching communication strategy that encompassed targeted media relations, a new internal communication framework and refined customer engagement and social media activities.

Communication strategy / brand positioning

Thought leadership and media engagement

Boxing Clever works closely with the Trans-Tasman Business Circle (The Circle), providing communication and public relations assistance, positioning The Circle as the premier strategic growth partner for private and public sector organisations across the region.

The Circle has a rich history as a forum for senior executives and public officials to define and articulate their vision. Through our work with the Circle, we have assisted the Premier of NSW, CEO of National Australia Bank and other high profile leaders to use The Circle’s events as a platform for thought leadership and headland speeches. We also secure regular, prominent business coverage for The Circle that reinforces their leadership position and supports its business growth.

Media engagement / Executive & Board counsel

Media relations and social media support

“The Bridge” was a first-of-its-kind summit that saw leading Israeli start-ups, Government officials and venture firms join their Australian counterparts in Sydney for an intense day of discussions, networking opportunities and deal making sessions. Our media engagement approach resulted in high quality business press and TV coverage on the morning of the event, along with significant follow-up coverage featuring interviews with key participants such as the Director General, Israeli Ministry of Economy, and Israel’s Chief Scientist. In addition, we managed the event’s social media channels on the day, which saw #TheBridgeIL trending throughout the course of the Summit.

Media engagement

Raising the profile of women’s football

The media strategy we created for the Westfield W-League is a source of pride within our team as it led to increased match attendances, TV viewership and a high profile throughout the Westfield W-League 2012/13 season which the game continues to benefit from today.

In addition to a highly successful media launch that provided national news coverage, we negotiated 75 feature-style stories during the season across news and sporting media as well as lifestyle, women’s and airline magazines. This kept women’s football on the media agenda and gained recognition for their sponsors.

Media engagement

Driving brand awareness

GoSwitch is a price comparison website that allows consumers to switch to the cheapest electricity and gas plans for their needs. We researched and wrote a quarterly update on energy sector issues that was valued by analysts and journalists, and established GoSwitch’s CEO as a credible and newsworthy source and the advocate for Australian energy consumers. He became a regular contributor on Today Tonight and A Current Affair (with close to one million viewers per night each) and was frequently interviewed by other media as well, helping drive website traffic and securing their market leadership position.

Communication strategy / media engagement

Strategic media relations to increase awareness and drive sales

Boxing Clever was engaged to provide public relations support to pharmacy-only brand Wagner to promote their Aged Garlic Extract product following independent research from the University of Adelaide showing that the supplement significantly reduces blood pressure.

We negotiated a Today Tonight exclusive, telling the stories of real customers who had benefited from the product during and since the study. This quickly attracted significant national news interest and Wagner reported a near 500 per cent increase in sales, close to a stock sell-out, as a direct result of our work.

Media engagement

You’re Stronger Than You Think campaign

Our team worked with the NSW OLGR to launch the Responsible Gambling Fund’s You’re Stronger Than You Think campaign, aimed at encouraging more people to go online for information, and ultimately to seek help.
The messaging we developed positioned the act of seeking help for a gambling problem as an act of strength. We identified and coached campaign spokespeople, coordinated a media launch, produced a video news release and helped our client support the Minister’s Office and report on results. The result was 117 TV, online, print and radio news stories, as well as a significant spike in website traffic and substantial increases in calls to the helpline.

Communication strategy / media engagement / media training / content creation

Issues management advice and assistance

In recent years Boxing Clever assisted Elanco Animal Health on a number of issues management projects to support their farm and companion animal health products across Australia and New Zealand. Working closely with Elanco’s local and global teams, we crafted communication strategies and materials to support media and stakeholder relations and protect the product and corporate brands. In keeping with Elanco’s commitment to continuous improvement, Boxing Clever was then engaged to undertake interviews with the executive team and staff to develop a new issues management protocol and deliver training to support its implementation across Elanco’s Australian and New Zealand operations.

Issues & crisis / qualitative research

Pro Bono Indigenous issues and projects

Boxing Clever has worked extensively with clients throughout the past six years to raise awareness of issues faced by Aboriginal and Torres Strait Islander peoples. This has included pro bono support over a number of years to Just Reinvest NSW, a group committed to reducing the shameful over-representation of Aboriginal young people in custody. This included facilitating a communication strategy, a website, messaging document as well as participation in monthly meetings. Another pro bono client was Corporate Culcha, the Indigenous workforce, training and development arm of the World Indigenous Cultural Exchange and Economic Development Organisation (WICEEDO). We helped them with a communication strategy, action plans, key messaging and ideas to encourage more corporations to create employment for Indigenous Australians.

Communication strategy / Executive & Board counsel / brand positioning / content creation

Strategy development and advice

ASIC commissioned Boxing Clever to develop a Stakeholder Engagement Strategy and a Communication and Stakeholder Engagement Plan in the lead up to the introduction an Industry Funding Model from 1 July 2017 that will recover around 88% of the cost of ASIC’s regulatory activities from industry. We worked with ASIC to undertake a detailed stakeholder analysis that spanned 47 industry sub-sectors and recommended messaging, communication channels and new communication approaches to mitigate potential risks and support compliance.

Stakeholder engagement / communication strategy / public affairs

A Joint Communication Strategy for biosecurity in the north

In 2017, Boxing Clever researched and developed a Joint Communication Strategy for the Northern Australia Biosecurity Initiatives (for implementation by the governments of Australia, Northern Territory, Queensland and Western Australia with industry partners Plant Health Australia and Animal Health Australia). This was supported by a Communication Action Plan for the Australian Department of Agriculture and Water Resources.

The next phase of this work will involve developing information toolkits, videos and a range of shared resources to help people who live in, work in, farm or fish in, go to school in or visit northern Australia to protect our country and our industries.

Stakeholder engagement / communication strategy / qualitative research

Communication audit and strategy implementation

New emission standards will prohibit the importation of two-stroke petrol-powered garden equipment and marine engines from 1 July 2018 and their sale from 1 July 2019. Boxing Clever assisted the Department by auditing current stakeholder engagement and communication practices and materials against a new communication strategy that had been developed inhouse following extensive industry consultation. Our report recommended a new public narrative and additional engagement practices, communication channels and tools to support the implementation of the scheme. Our next phase of work will be helping to develop written and visual materials that meet audience needs.

Strategic counsel / communication strategy / content creation

Promoting and encouraging storm preparedness in the community

For the last six years, Boxing Clever has worked with NRMA Insurance and the NSW SES to raise awareness of dangers of severe storms and encourage the community to prepare. Severe storms are the most common natural hazard in Australia and on average cause more damage and destruction than earthquakes, floods and bushfires. Despite this, NRMA Insurance consumer research shows than many residents are underestimating the dangers and not taking action to prepare.
Our approach to the annual ‘storm season’ campaign is built on our analysis of NRMA Insurance storms claims data which identifies the regions most impacted by storms, conducting new consumer research to provide media with compelling angles and insights, and engaging personally with journalists to provide them with a tailored story (most relevant to their region and audience).

We also work collaboratively to create interesting and informative digital content (including videos, articles, fact sheets and infographics) that help take the campaign beyond ‘traditional PR’ channels to those who can influence the community (e.g. local councils, clubs and MPs). Since 2014 we have secured more than 1,850 pieces of media coverage providing more than 49 million ‘opportunities to view’. This is an average of more than 300 articles reaching 8 million each year (the population of NSW).

For the 2015 campaign we developed a summary video of the launch event featuring NSW Premier Mike Baird (view here). We also coordinated the development of an animated ‘explainer video’ for the launch of DipStik – a new flood monitoring technology being trialled by NRMA Insurance and the NSW SES. (view here).

Communication strategy / content creation / media relations

Starting a national conversation on the economic contribution of migrants

Boxing Clever worked with CGU Insurance to create and deliver a national, multi-channel campaign which aimed to position CGU as a thought leader that understands and supports its customers by highlighting and celebrating the contribution that migrant small business owners make to Australia.

Working alongside a range of specialist agencies, Boxing Clever developed an overarching communication strategy and launch plan, and helped coordinate the campaign across CGU’s marketing, social media and corporate affairs teams.  This included drafting the report, website and case studies that were the centerpiece of the campaign. We also ran a stakeholder engagement campaign that involved developing a kit of content that community influencers could use to promote the campaign, and provided strategic advice for social media engagement, including developing a framework for activity and content for CGU’s social media channels.

In launching the campaign our team secured over 100 pieces of coverage reaching more than 10.4 million Australians, including a front-page story in the Australian Financial Review. The report was also shared by more than 25 stakeholders including business chambers, migrant advocacy groups and government representatives through their own social channels, reaching more than 350,000 people via trusted channels.

Communication strategy / content creation / media relations

Strategy development, advice and implementation

Boxing Clever worked closely with ASIC to help them prepare for and manage a transition to Industry Funding. This included a detailed stakeholder analysis spanning 47 industry sub-sectors and recommending messaging, communication channels and communication approaches to mitigate potential risks and support compliance. We then developed animated videos, social media tiles and articles for trade and industry media , and a range of visual content to help industry understand their obligations and encourage them to visit the new ASIC portal.

From a standing start of zero awareness, our work helped ensure 84% of the group described as ‘critical reporters’ submitted metrics on the portal by the deadline, and 100% of all levies and fees could be calculated. More than 20 industry groups used our materials in their publications and on social media in the lead up to ASIC’s portal deadline. In addition, nearly 10,000 people watched the video content we scripted and produced about how to register for the portal and submit metrics.

Stakeholder engagement / communication strategy / content creation / public affairs

Communication strategy and stakeholder engagement planning

In 2018 we engaged face to face with conservation stakeholders in NSW and developed a community engagement and communication strategy to help unite their work behind a shared plan and narrative around NSW koalas. Next, we created a NSW Koala Portal that shares information, successes and contact details and ultimately supports community-led initiatives. In addition to photographing and interviewing ‘hero’ case studies, we hosted monthly stakeholder teleconferences to ensure the other content we developed was fit for purpose and achieved buy-in from stakeholders around our ‘NSW Koala Country’ concept.

Stakeholder engagement / communication strategy / content creation

Public relations and community engagement

On behalf of the Department of Health we developed a public relations strategy and communication materials for the Attracting More Healthcare Practitioners to Work in Indigenous Health marketing campaign. We researched and wrote a campaign website, recruited a Campaign Champion and bloggers, commissioned professional photography and created a series of case studies and supporting posters. Working with a company specialising in community engagement, Boxing Clever also coordinated a national program of community and school-based workshops involving local Aboriginal healthcare practitioners talking about their jobs with Indigenous students from their area.

The following year, our remit expanded to youth marketing, sponsorship, stakeholder engagement and media relations support for their Health Heroes campaign aimed at encouraging young Indigenous Australians to consider a healthcare career.

We developed a range of campaign materials including brochures, web-based materials (including a Virtual Careers Stand, and modules for HITnet interactive kiosks) and resources for teachers. We managed the campaign’s sponsorship of youth festivals around the country, and a recruited campaign ambassador, Joel Wenitong, who was studying to be a doctor and a part of the highly successful hip hop band Last Kinection. We also project managed a culturally relevant careers stand staffed by local ‘Health Heroes’, and engaged with local and Indigenous media to tell real life Health Heroes stories.

Public affairs / communication strategy / stakeholder engagement / content creation / brand positioning / media engagement

Creating compelling video content

Video is an increasingly important and effective communication tool – particularly in a mobile and ‘digital-first’ environment. Boxing Clever has coordinated a wide range of video content, working with best-in-breed videographers and animators. This has included everything from campaign videos and animations, to internal communication pieces and direct-to-camera ‘talking head’ videos. Acting as project manager, our role can involve developing concepts and scripts, coordinating shoots and interviews, and helping edit and finalise the video to ensure it strategic and engaging.

Some examples of videos we’ve coordinated can be found below:

 

You’re Stronger Than You Think campaign

Our team helped launch the Responsible Gambling Fund’s You’re Stronger Than You Think campaign, aimed at encouraging more people to go online for information, and ultimately to seek help. The messaging we developed positioned the act of seeking help for a gambling problem as an act of strength. We identified and coached campaign spokespeople, coordinated a media launch, produced a video news release and helped our client support the Minister’s Office and report on results. The result was 117 TV, online, print and radio news stories, as well as a significant spike in website traffic and substantial increases in calls to the helpline.

Communication strategy / media engagement / media training / content creation

Strategic advice and writing support

Boxing Clever provided report writing and editing services to the Mental Health Commission of NSW, as it was summarising the extensive consultation undertaken around NSW as part of the development of The Strategic Framework for Suicide Prevention in NSW 2018-2023. We helped analyse and condense draft papers from the consultation processes – focusing on Aboriginal people, young people and the LGBTIQ+ community – into summary reports that could be fed back to participants and the community at large. Our role included providing strategic communication advice (including recommending key themes and findings, and the overarching structure for each report), and writing and editing all three reports.

Strategic counsel / content creation

Strategy development, advice and implementation

Boxing Clever worked closely with ASIC to help them prepare for and manage a transition to Industry Funding. This included a detailed stakeholder analysis spanning 47 industry sub-sectors and recommending messaging, communication channels and communication approaches to mitigate potential risks and support compliance. We then developed animated videos, social media tiles and articles for trade and industry media , and a range of visual content to help industry understand their obligations and encourage them to visit the new ASIC portal.

From a standing start of zero awareness, our work helped ensure 84% of the group described as ‘critical reporters’ submitted metrics on the portal by the deadline, and 100% of all levies and fees could be calculated. More than 20 industry groups used our materials in their publications and on social media in the lead up to ASIC’s portal deadline. In addition, nearly 10,000 people watched the video content we scripted and produced about how to register for the portal and submit metrics.

Stakeholder engagement / communication strategy / public affairs

Communication and Stakeholder Engagement plan to support the tourism industry

Boxing Clever researched and recommended a Communications and Stakeholder Engagement Plan for the Tourism Division within Austrade that is designed to support continuing growth and success of this fast-growing sector. The plan we developed was informed by a strategy workshop and one-on-one interviews with a broad range of external stakeholders. We identified opportunities to raise awareness of tourism’s importance to Australia’s economy, keep stakeholders informed and work more collaboratively with key stakeholders. In addition to this we recommended new communication channels and approaches to ensure messages and content reaches a broader audience via industry associations, other government agencies, media, conferences, influencers and digital and social media.

Stakeholder engagement / communication strategy / qualitative research

A Joint Communication Strategy for biosecurity in the north

In 2017, Boxing Clever researched and developed a Joint Communication Strategy for the Northern Australia Biosecurity Initiatives (for implementation by the governments of Australia, Northern Territory, Queensland and Western Australia with industry partners Plant Health Australia and Animal Health Australia). This was supported by a Communication Action Plan for the Australian Department of Agriculture and Water Resources. This strategic work has supported the development of information toolkits, videos and a range of shared resources to help people who live in, work in, farm or fish in, go to school in or visit northern Australia to protect our country and our industries.

Stakeholder engagement / communication strategy / qualitative research

Parliamentary and stakeholder engagement

In late 2018 we consulted to the Executive Board of Management of the ANAO, auditing current parliamentary and stakeholder engagement methods and tools and advising how these could become more effective and contemporary. We met with critical internal stakeholders over a one-week period, as well as the Parliamentary Committee Secretariat. Our work spanned audit reports, whether ANAO was using current communication channels effectively, how ANAO communicates with Parliament and what to do when audit findings are reported inaccurately and potentially misrepresent the ANAO. We also identified other mechanisms that can be used to enhance external communication outcomes.

Parliamentary engagement / qualitative research / brand positioning

Stakeholder engagement strategy

Boxing Clever was commissioned to help the Department of Industry, Innovation and Science better understand the key stakeholders (influencers) and channels that can be used raise awareness among SMEs of the benefits of collaborating with universities and the CSIRO.

Working closely with the Department, we developed a stakeholder engagement plan including recommendations for identifying, prioritising, engaging and recruiting stakeholders and influencers (e.g. industry associations, peak bodies and chambers of commerce).

We also engaged directly with 40 organisations via email and telephone to gain information and explore their interest in sharing information and engaging with businesses on behalf of the Department, and developed a comprehensive report summarising results and feedback. Our recommendations and insights are now being used by the Department to implement their overarching communication strategy.

Stakeholder engagement / communication strategy / qualitative strategy

Saving the koala in the wild

In 2018 we engaged face to face with conservation stakeholders in NSW and developed a community engagement and communication strategy to help unite their work behind a shared plan and narrative around NSW koalas. Next, we created a NSW Koala Portal that shares information, successes and contact details and ultimately supports community-led initiatives. In addition to photographing and interviewing ‘hero’ case studies, we hosted monthly stakeholder teleconferences to ensure the other content we developed was fit for purpose and achieved buy-in from stakeholders around our ‘NSW Koala Country’ concept.

Stakeholder engagement / communication strategy / content development

Public relations, communication and media strategy

Boxing Clever played a key support role to the National Mental Health Commission during its first three years. Our advice and assistance spanned media and stakeholder engagement and strategy development for major projects and alliances, speechwriting for the Chair Professor Allan Fels, and developing written and digital content. Highlights included launching two Annual Report Cards on Mental Health and Suicide Prevention, and the 700-page National Review of Mental Health Programmes and Services the Commission delivered to the Australian Government. We’re also proud of our contribution towards increasing understanding of mental illness having achieved thousands of articles in concert with the Commission that reached millions of Australians.

Communication strategy / media engagement / stakeholder engagement / Executive & Board counsel / content creation / thought leadership / public affairs

A stakeholder engagement strategy to drive improved outcomes

A review of previous research and plans as well as in-depth conversations with 20 stakeholders and Board members helped us to identify opportunities for AIHW to enhance its engagement with stakeholders – and through that support them to make informed health and welfare decisions and improve outcomes for Australians.

The strategy we recommended embeds a whole of organisation approach to stakeholder engagement that meets stakeholder needs and aligns with AIHW’s objectives and commitment to data quality. It also included a new stakeholder segmentation framework and recommendations to support the strategy’s implementation and measurement.

Stakeholder engagement / communication strategy / Executive & Board counsel / qualitative research

Stakeholder engagement plans for the Environment Standards Division

We developed a stakeholder engagement strategy to the Division to strategically engage with their regulated community to understand their issues, concerns and interests, and to improve their understanding of the legislation administered by ESD. Our work was informed by meetings and workshops involving a working group which was summarised in a detailed interim report. We also collected, analysed and communicated information about sectors and stakeholders (to build a common understanding of the regulated community) and developed action plans related to four industry sectors. Our next phase of work involved auditing the Division’s digital communication, drafting new content (including a video) to help stakeholders better understand: the EPBC Act, the assessment process and how the Division’s work intersects with that of the states and territories.

Stakeholder engagement / communication strategy / content creation

Public relations and community engagement

On behalf of the Department of Health we developed a public relations strategy and communication materials for the Attracting More Healthcare Practitioners to Work in Indigenous Health marketing campaign. We researched and wrote a campaign website, recruited a Campaign Champion and bloggers, commissioned professional photography and created a series of case studies and supporting posters. Working with a company specialising in community engagement, Boxing Clever also coordinated a national program of community and school-based workshops involving local Aboriginal healthcare practitioners talking about their jobs with Indigenous students from their area.

The following year, our remit expanded to youth marketing, sponsorship, stakeholder engagement and media relations support for their Health Heroes campaign aimed at encouraging young Indigenous Australians to consider a healthcare career.

We developed a range of campaign materials including brochures, web-based materials (including a Virtual Careers Stand, and modules for HITnet interactive kiosks), and resources for teachers. We managed the campaign’s sponsorship of youth festivals around the country, and a recruited campaign ambassador, Joel Wenitong, who was studying to be a doctor and a part of the highly successful hip hop band Last Kinection. We also project managed a culturally relevant careers stand staffed by local ‘Health Heroes’,  and engaged with local and Indigenous media to tell real life Health Heroes stories.

Public affairs / communication strategy / stakeholder engagement / content creation / brand positioning / media engagement

Corporate communication education for the Department of Human Services

Boxing Clever developed a Corporate Communication Education Program to improve communication within the Department of Human Services which was in the process of integrating Centrelink and Medicare offices around Australia.

Addressing employee research which identified internal communication preferences and frustrations, we developed a five-module pilot education program, referencing best practice service organisations in Australia and overseas. This was supported by online trainers’ resources, speakers’ notes, videos, case studies, presentation slides and ideas for group exercises. We also trained 30 in-house trainers from the Communications Branch tasked with launching the pilot program.

Management consulting / content creation

Communication management planning

We developed a communication management strategy and an implementation plan addressing potential communication issues in the lead up to the Australian Government introducing a National Computer and Television Recycling Scheme.

Working for The National Environment Protection Council Service Corporation (on behalf of all Australian governments), we focused on making it easy for householders and local governments to understand how the Scheme works. We also worked with the Department of the Environment to develop resources and collateral materials for target audiences. In 2015 we were engaged by the regulator to update the website and Scheme fact sheets.

Issues & crisis / communication strategy / stakeholder engagement / public affairs /
content creation / Executive & Board counsel

Communication audit and strategy implementation

New emission standards prohibited the importation of two-stroke petrol-powered garden equipment and marine engines from 1 July 2018 and their sale from 1 July 2019. Boxing Clever assisted the Department by auditing current stakeholder engagement and communication practices and materials against a new communication strategy that had been developed inhouse following extensive industry consultation. Our report recommended a new public narrative and additional engagement practices, communication channels and tools to support the implementation of the scheme.  We then helped to develop written and visual materials that met audience needs.

Strategic counsel / communication strategy / content creation

Developing business plans for the Cancer Institute NSW

Boxing Clever helping the Cancer Institute NSW (the Institute) to develop a four-year business plan (2017-2020) for the NSW Bowel Screening Program. The Business Plan sets out the Institute’s objectives, strategic priorities and the focus of its work for the coming four years and is designed to provide the Institute with a roadmap toward the implementation of biennial screening in 2020.

Boxing Clever also worked with the Executive team at the Institute to develop the first corporate plan for the Institute. Both of these projects involved in-depth research and stakeholder consultation, and developing strategic recommendations for improving program planning, implementation and evaluation.

Strategy / stakeholder engagement / Executive & Board counsel

Recommending new communication approaches

Boxing Clever was engaged by the ATO to develop strategies and tactics for increasing awareness and uptake of its school education program, Tax, Super and You. As part of the project we consulted with 11 teachers and 16 stakeholders to gain feedback on the program, insights into teachers’ needs and sought to understand current marketing and communication approaches.

We then developed a public relations strategy that included a SWOT analysis of the program, an overarching strategic approach, key messages and creative tactics for achieving the strategy. Central to our approach was being audience-focused, and aligning communication with teachers’ beliefs, goals and needs. Our recommendations were also based on being timely, relevant and engaging, trialing new ‘distribution’ methods, addressing barriers to success, and ‘testing and learning’ as we go. Our work has led to new marketing approaches and we have since been engaged to suggest how new resources might be launched.

Stakeholder engagement / marketing and communication strategy / qualitative research

 

Management consulting / communication strategy / executive & Board counsel

Internal communication and a media and content strategy

The Australian Digital Health Agency (ADHA) is tasked with improving health outcomes for Australians by delivering digital healthcare systems and the national digital health strategy for Australia. Boxing Clever has helped by developing a Media and Content Strategy to engage consumers, funders and healthcare sector stakeholders in digital health while helping the ADHA build its reputation and progress its agenda. We also developed an internal communication plan to support the success of the My Health Record project and  provided content development assistance.

Strategic counsel / communication strategy / content creation

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