Our clients will tell you that we do great work because we understand their businesses and they love the personal interaction with us as opposed to ‘dealing with an agency’.

Our Clients

We are communication experts, who have worked with clients from industry sectors that span financial and professional services, education, oil and gas, government, property, education, health, government, energy, manufacturing, infrastructure and the environment. Our work has spanned whole-of-Australian government projects and listed companies right through to launching start-ups. Most of our work comes via a referral basis, and the clients we have attracted are a testament to the quality of our work.

Our recent client projects include:

  • External communication
    and stakeholder engagement
  • Internal communication
    and change management
  • Government communication

Acquisition communication for Axieo Pty Ltd

Boxing Clever provided communication counsel and assistance around a management buy-out involving two business units that were part of Nuplex, an ASX-listed company. We worked closely with the buy-out CEO to identify and mitigate potential issues and develop key messages and provided ongoing advice. We wrote a website, drafted letters for customers and suppliers, and crafted employee communication.

The media coverage we achieved in financial press was substantial and positive, helping build morale among the new team. We continue supporting Axieo as they establish a strong culture of communication, and have assisted with projects such as investor presentations and a new corporate video as well.

M&A communication / Executive & Board counsel / media engagement / communication strategy / content creation / employee engagement

Issues management and merger communication

We provided strategic communication counsel to the Chair and Managing Partner of one of Australia’s leading law firms as they prepared for an international merger. Our role included reviewing current messaging, communication practices and protocols and presenting recommendations to the firm’s Board to improve communication and media management. More recently, our director has provided issues management advice and assistance and acted as a sounding board to their communication team.

M&A communication / Executive & Board counsel / communication strategy / issues & crisis

Internal communication regarding the sale of Kitchens of Sara Lee

We worked directly with Sara Lee’s Managing Director on employee communication announcing the sale of the business by its US-based parent company to McCain. In addition to developing a communication plan and materials that were signed off by the parent company’s legal and executive teams, we supported the local Managing Director with advice and extensive drafting assistance on talking points, Q&As for Senior Executives, intranet copy, factory notices and letters for suppliers and partners.

Executive & Board counsel / M&A communication / change communication

Recommending a Channel Management Strategy

The Department was seeking advice on a new channel management strategy designed to increase stakeholder engagement and promote audience-focused communication. We interviewed internal stakeholders to understand how communication functions work and what could be improved. We also identified a multitude of websites, newsletters, helplines and social media channels that largely worked independently rather than as a cohesive whole. Our situation analysis included findings from our consultations and and learnings from other public service and private organisations that have embraced new channel strategies. We then devised a new overarching channel management strategy and a detailed implementation action plan (including new communication processes and priorities) to address potential risks and challenges and facilitate improved communication outcomes.

Communication strategy / management consulting / qualitative research

Communication and marketing strategy

Wingate is a finance and investment house specialising in property, global equities, and consumer and asset finance. We facilitated a communication and marketing strategy workshop with the executive team and met with key internal and external stakeholders one-on-one to gather their input. Following a communication and marketing audit, we presented a new strategy and recommendations encompassing thought leadership platforms, a marketing manual, media engagement and an updated website.

Executive & Board counsel / communication strategy / media engagement / brand positioning

Business strategy on a page

Programmed is an ASX-listed labour hire company that was significantly upgrading technology across its business to ensure it continues competing profitably in a sector that is driven by price.  Working with Programmed’s senior leaders, we developed a business strategy on one page that made sense of numerous projects they already had underway, and drafted a roadshow presentation communicating the strategy and explaining key projects to employees.

Management consulting / employee management

Strategic and tactical communication assistance

Since 2009, our assistance to Bupa has included a variety of strategy documents, such as a paper to position the healthcare sector as an economic driver, not an economic cost. We provided issues and crisis contingency planning and management related to transitioning one million customers to a new customer management system. We have created state-wide public relations strategies (for what was then MBF) in QLD and WA, and promoted partnerships including the Healthy Harold Family Challenge, and Bupa Walk to Work Day. We also facilitated the 2015 corporate communication annual planning day and developed a recommended strategy.

Management consulting / communication strategy / issues & crisis / media engagement / content creation

Strategic media engagement

Boxing Clever has worked with the Corporate Affairs team within IAG, Australia’s largest general insurer, for more than four years. We have provided strategic communication advice on corporate initiatives, as well as media relations and content support for projects like the Community Grants and StormSafe campaigns. In 2016 and 2017, our research-led public relations campaigns for NRMA Business Insurance helped drive brand awareness and resulted in high quality coverage in news and business media spanning TV, online, radio and print. We’ve also worked closely with IAG’s advertising and media buying agencies to maximise IAG’s return on investment.

Media engagement / content creation communication strategy

Stakeholder Engagement Strategy for the Koala National Recovery Plan

Boxing Clever was engaged to develop a stakeholder engagement strategy that supports the success of the Australian Government’s National Recovery Plan for the koala (which is listed as vulnerable in Queensland, NSW and the ACT). We consulted one-on-one with key stakeholders (whose interests ranged across conservation, ecology, forestry, farming, oil and gas, property development and State and local government) to understand their perspectives and priorities. We then presented a summary of key findings and issues, and perceived opportunities and threats to the Department that provided the context behind the stakeholder engagement strategy and framework we ultimately recommended.

Stakeholder engagement / communication strategy / public affairs / qualitative research

Stakeholder engagement, editing and writing

Working as an associate to a global company, we developed a 30-year stakeholder engagement plan for the US$15 billion Papua New Guinea Liquid Natural Gas Project, and presented it via teleconference to the World Bank. Our role involved facilitating a strategy workshop with senior executives from the US, Canada, Asia and Australia to determine stakeholder engagement objectives, activities and responsibilities. We also developed supporting materials for communities who would be impacted by the Project, and helped write and edit the Project’s Quarterly Environment and Social Report for the following three years.

Stakeholder engagement / public affairs / content creation

Public relations, communication and media strategy

Boxing Clever played an integral support role to the National Mental Health Commission during its first three years. Our advice and assistance spanned media and stakeholder engagement and strategy development for major projects and alliances, speechwriting for the Chair Professor Allan Fels, and developing written and digital content. Highlights included launching two Annual Report Cards on Mental Health and Suicide Prevention, and the 700-page National Review of Mental Health Programmes and Services the Commission delivered to the Australian Government. We’re also proud of our contribution towards increasing understanding of mental illness. For example, in 2013 alone we achieved more than 2,350 media stories that reached approximately 16 million Australians.

Communication strategy / media engagement / stakeholder engagement /
Executive & Board counsel / content creation / thought leadership / public affairs

Communication strategy and stakeholder engagement planning

We were commissioned by the new national regulator for the vocational education and training (VET) sector to help them bring together the communication and culture of its offices around Australia. The foundation of our work was an extensive one-on-one consultation process with 40 internal and external stakeholders, including Registered Training Organisations and industry skills councils.

After drafting and presenting a key issues paper, we developed a three-year communication strategy (including ASQA’s first organisation-wide key messages), a stakeholder engagement plan and a framework for establishing effective internal communication processes supported by a 12-month implementation plan.

Management consulting / communication strategy / Executive& Board counsel / qualitative research / change communication

Communication counsel, support and media engagement

Owned by Laureate, the world’s largest private education provider, Think Education operates eight colleges in Australia’s highly competitive higher education market including Billy Blue College of Design and William Blue College of Hospitality Management. We worked closely with Think’s senior team to launch their new brand in 2014, and played an ongoing role driving positive media exposure for its colleges during a period of uncertainty and reform in the education sector. In addition, we media trained their CEO and other spokespeople, developed a thought leadership program and devised strategies to address issues such as negative student comments in online forums.

Media engagement / issues & crisis / media training

Launching a new start-up company

SchoolPlaces.com.au is an online marketplace that helps private schools maximise student numbers and thus optimise revenue, by connecting them with families searching for school vacancies at short notice and a discount.

Boxing Clever was engaged by their inaugural CEO after substantial seed capital had been secured for the company. We focused on building credibility for the business by telling the back story to the business and its very strong team in detail via targeted interviews with business journalists. The amount and quality of the print and TV coverage we seeded converted into an incredible 35,000 individual visits to School Places’ website on its official launch day. We continue to provide ongoing public relations support.

Media engagement / brand positioning

Investor and media engagement

We worked with Relevare, an Australian biotech company, as it prepared for a major investment round ahead of a future IPO. Our work included a communication strategy design to communicate the company’s business strategy and clinical trial progress in language that financial advisers and potential investors understand. We also highlighted the experience of the team, which included Pat Grier (ex-Managing Director of Ramsay Healthcare) as Chair.

We then facilitated the design of a new brandmark and look and feel; media trained the CEO and prepared him for an investor roadshow; and we set up interviews with financial and life sciences writers which resulted in extensive positive coverage.

Communication strategy / brand positioning / media training

Brand articulation and positioning

Zambrero is one of Australia’s fastest growing Mexican food franchises, and it directs profits into various humanitarian projects. Working with their new Managing Director, we helped define their brand essence and competitive position, supporting this with an overarching communication strategy that encompassed targeted media relations, a new internal communication framework and refined customer engagement and social media activities.

Communication strategy / brand positioning

Thought leadership and media engagement

Boxing Clever works closely with the Trans-Tasman Business Circle (The Circle), providing communication and public relations assistance, positioning The Circle as the premier strategic growth partner for private and public sector organisations across the region.

The Circle has a rich history as a forum for senior executives and public officials to define and articulate their vision. Through our work with the Circle, we have assisted the Premier of NSW, CEO of National Australia Bank and other high profile leaders to use The Circle’s events as a platform for thought leadership and headland speeches. We also secure regular, prominent business coverage for The Circle that reinforces their leadership position and supports its business growth.

Media engagement / Executive & Board counsel

Media relations and social media support

“The Bridge” was a first-of-its-kind summit that saw leading Israeli start-ups, Government officials and venture firms join their Australian counterparts in Sydney for an intense day of discussions, networking opportunities and deal making sessions. Our media engagement approach resulted in high quality business press and TV coverage on the morning of the event, along with significant follow-up coverage featuring interviews with key participants such as the Director General, Israeli Ministry of Economy, and Israel’s Chief Scientist. In addition, we managed the event’s social media channels on the day, which saw #TheBridgeIL trending throughout the course of the Summit.

Media engagement

Raising the profile of women’s football

The media strategy we created for the Westfield W-League is a source of pride within our team as it led to increased match attendances, TV viewership and a high profile throughout the Westfield W-League 2012/13 season which the game continues to benefit from today.

In addition to a highly successful media launch that provided national news coverage, we negotiated 75 feature-style stories during the season across news and sporting media as well as lifestyle, women’s and airline magazines. This kept women’s football on the media agenda and gained recognition for their sponsors.

Media engagement

Driving brand awareness

GoSwitch is a price comparison website that allows consumers to switch to the cheapest electricity and gas plans for their needs. We researched and wrote a quarterly update on energy sector issues that was valued by analysts and journalists, and established GoSwitch’s CEO as a credible and newsworthy source and the advocate for Australian energy consumers. He became a regular contributor on Today Tonight and A Current Affair (with close to one million viewers per night each) and was frequently interviewed by other media as well, helping drive website traffic and securing their market leadership position.

Communication strategy / media engagement

Strategic media relations to increase awareness and drive sales

Boxing Clever was engaged to provide public relations support to pharmacy-only brand Wagner to promote their Aged Garlic Extract product following independent research from the University of Adelaide showing that the supplement significantly reduces blood pressure.

We negotiated a Today Tonight exclusive, telling the stories of real customers who had benefited from the product during and since the study. This quickly attracted significant national news interest and Wagner reported a near 500 per cent increase in sales, close to a stock sell-out, as a direct result of our work.

Media engagement

You’re Stronger Than You Think campaign

Our team worked with the NSW OLGR to launch the Responsible Gambling Fund’s You’re Stronger Than You Think campaign, aimed at encouraging more people to go online for information, and ultimately to seek help.
The messaging we developed positioned the act of seeking help for a gambling problem as an act of strength. We identified and coached campaign spokespeople, coordinated a media launch, produced a video news release and helped our client support the Minister’s Office and report on results. The result was 117 TV, online, print and radio news stories, as well as a significant spike in website traffic and substantial increases in calls to the helpline.

Communication strategy / media engagement / media training / content creation

Issues management advice and assistance

In recent years Boxing Clever assisted Elanco Animal Health on a number of issues management projects to support their farm and companion animal health products across Australia and New Zealand. Working closely with Elanco’s local and global teams, we crafted communication strategies and materials to support media and stakeholder relations and protect the product and corporate brands. In keeping with Elanco’s commitment to continuous improvement, Boxing Clever was then engaged to undertake interviews with the executive team and staff to develop a new issues management protocol and deliver training to support its implementation across Elanco’s Australian and New Zealand operations.

Issues & crisis / qualitative research

Pro Bono Indigenous issues and projects

Boxing Clever has worked extensively with clients throughout the past six years to raise awareness of issues faced by Aboriginal and Torres Strait Islander peoples. This has included pro bono support over a number of years to Just Reinvest NSW, a group committed to reducing the shameful over-representation of Aboriginal young people in custody. This included facilitating a communication strategy, a website, messaging document as well as participation in monthly meetings. Another pro bono client was Corporate Culcha, the Indigenous workforce, training and development arm of the World Indigenous Cultural Exchange and Economic Development Organisation (WICEEDO). We helped them with a communication strategy, action plans, key messaging and ideas to encourage more corporations to create employment for Indigenous Australians.

Communication strategy / Executive & Board counsel / brand positioning / content creation

Strategy development and advice

ASIC commissioned Boxing Clever to develop a Stakeholder Engagement Strategy and a Communication and Stakeholder Engagement Plan in the lead up to the introduction an Industry Funding Model from 1 July 2017 that will recover around 88% of the cost of ASIC’s regulatory activities from industry. We worked with ASIC to undertake a detailed stakeholder analysis that spanned 47 industry sub-sectors and recommended messaging, communication channels and new communication approaches to mitigate potential risks and support compliance.

Stakeholder engagement / communication strategy / public affairs

A Joint Communication Strategy for biosecurity in the north

In 2017, Boxing Clever researched and developed a Joint Communication Strategy for the Northern Australia Biosecurity Initiatives (for implementation by the governments of Australia, Northern Territory, Queensland and Western Australia with industry partners Plant Health Australia and Animal Health Australia). This was supported by a Communication Action Plan for the Australian Department of Agriculture and Water Resources.

The next phase of this work will involve developing information toolkits, videos and a range of shared resources to help people who live in, work in, farm or fish in, go to school in or visit northern Australia to protect our country and our industries.

Stakeholder engagement / communication strategy / qualitative research

Communication audit and strategy implementation

New emission standards will prohibit the importation of two-stroke petrol-powered garden equipment and marine engines from 1 July 2018 and their sale from 1 July 2019. Boxing Clever assisted the Department by auditing current stakeholder engagement and communication practices and materials against a new communication strategy that had been developed inhouse following extensive industry consultation. Our report recommended a new public narrative and additional engagement practices, communication channels and tools to support the implementation of the scheme. Our next phase of work will be helping to develop written and visual materials that meet audience needs.

Strategic counsel / communication strategy / content creation

Acquisition communication for Axieo Pty Ltd

The interesting thing about a management buy-out is that there is no ‘transition team’ in place as there would be with a regular acquisition to assist on the myriad communication tasks that need planning and doing in the lead up to ‘day one’ of the new company’.  While managers are being sounded out regarding their interest in purchasing an equity stake, someone needs to be working with the buy-out CEO on what happens next and how communication and service to customers can be best managed.

Boxing Clever worked very closely with Axieo providing communication counsel and assistance around a management buy-out involving two business units that were part of Nuplex, an ASX-listed company. We worked directly with the buy-out CEO to workshop and identify how best to describe the new company, and its position in the market, and with an external design team on how to best encapsulate that in a new look and feel across a range of different tools.

On ‘day one’ of the new company, staff were welcomed with new signage, a brochure introducing ‘Axieo’ a fully-fledged website, stump PowerPoint presentations, a new weekly newsletter from the CEO and a range of celebratory gifts such as mugs, office pads, branded chocolate and drink bottles. This was intended to signify a clean break from Nuplex, and excitement about this new chapter in their working lives.

M&A communication / Executive & Board counsel / media engagement / communication strategy / content creation / employee engagement

Internal communication regarding the sale of Kitchens of Sara Lee

We worked directly with Sara Lee’s Managing Director on employee communication announcing the sale of the business by its US-based parent company to McCain. In addition to developing a communication plan and materials that were signed off by the parent company’s legal and executive teams, we supported the local Managing Director with advice and extensive drafting assistance on talking points, Q&As for Senior Executives, intranet copy, factory notices and letters for suppliers and partners.

Executive & Board counsel / M&A communication / change communication

Corporate communication education for the Department of Human Services

Boxing Clever developed a Corporate Communication Education Program to improve communication within the Department of Human Services which was in the process of integrating Centrelink and Medicare offices around Australia.

Addressing employee research which identified internal communication preferences and frustrations, we developed a five-module pilot education program, referencing best practice service organisations in Australia and overseas. This was supported by online trainers’ resources, speakers’ notes, videos, case studies, presentation slides and ideas for group exercises. We also trained 30 in-house trainers from the Communications Branch tasked with launching the pilot program.

Management consulting / content creation

Communication strategy and stakeholder engagement planning

We were commissioned by the new national regulator for the vocational education and training (VET) sector to help them bring the communication and culture of its offices around Australia together. The foundation of our work was a one-on-one consultation process with 40 internal and external stakeholders, including Registered Training Organisations and industry skills councils.

After drafting and presenting a key issues paper, we developed a three-year communication strategy (including ASQA’s first organisation-wide key messages), a stakeholder engagement plan and a framework for establishing effective internal communication processes supported by a 12-month implementation plan.

Management consulting / communication strategy / Executive & Board counsel / qualitative research / change communication

Strategic communication planning

Boxing Clever was commissioned by concrete and construction material provider Parchem to advise on an internal communication approach that supports their ongoing success and contributes to a positive culture. We consulted with senior executives across the organisation to identify and understand the key issues, before recommending new messaging, communication channels and approaches to embed a culture of strong internal communication across Parchem’s geographically-dispersed operations. Our report was well received and provided a new incoming Managing Director with a solid plan for implementation by his management team.

Employee engagement / Executive & Board counsel / qualitative research / culture change

Internal communication and a media and content strategy

The Australian Digital Health Agency (ADHA) commenced operations on 1 July 2016 and is tasked with improving health outcomes for Australians by delivering digital healthcare systems and the national digital health strategy for Australia. Boxing Clever developed a Media and Content Strategy to engage consumers, funders and healthcare sector stakeholders in digital health while helping the ADHA build its reputation and progress its agenda.

We have also developed an internal communication plan to support the success of the My Health Record project and are providing content development assistance.

Strategic counsel / communication strategy / content creation

Strategy development and advice

ASIC commissioned Boxing Clever to develop a Stakeholder Engagement Strategy and a Communication and Stakeholder Engagement Plan in the lead up to the introduction an Industry Funding Model from 1 July 2017 that will recover around 88% of the cost of ASIC’s regulatory activities from industry. We worked with ASIC to undertake a detailed stakeholder analysis that spanned 47 industry sub-sectors and recommended messaging, communication channels and new communication approaches to mitigate potential risks and support compliance.

Stakeholder engagement / communication strategy / public affairs

Internal communication and a media and content strategy

The Australian Digital Health Agency (ADHA) commenced operations on 1 July 2016 and is tasked with improving health outcomes for Australians by delivering digital healthcare systems and the national digital health strategy for Australia. Boxing Clever developed a Media and Content Strategy to engage consumers, funders and healthcare sector stakeholders in digital health while helping the ADHA build its reputation and progress its agenda.

We have also developed an internal communication plan to support the success of the My Health Record project and are providing content development assistance.

Strategic counsel / communication strategy / content creation

A Joint Communication Strategy for biosecurity in the north

In 2017, Boxing Clever researched and developed a Joint Communication Strategy for the Northern Australia Biosecurity Initiatives (for implementation by the governments of Australia, Northern Territory, Queensland and Western Australia with industry partners Plant Health Australia and Animal Health Australia). This was supported by a Communication Action Plan for the Australian Department of Agriculture and Water Resources.

The next phase of this work will involve developing information toolkits, videos and a range of shared resources to help people who live in, work in, farm or fish in, go to school in or visit northern Australia to protect our country and our industries.

Stakeholder engagement / communication strategy / qualitative research

Communication audit and strategy implementation

New emission standards will prohibit the importation of two-stroke petrol-powered garden equipment and marine engines from 1 July 2018 and their sale from 1 July 2019. Boxing Clever assisted the Department by auditing current stakeholder engagement and communication practices and materials against a new communication strategy that had been developed inhouse following extensive industry consultation. Our report recommended a new public narrative and additional engagement practices, communication channels and tools to support the implementation of the scheme. Our next phase of work will be helping to develop written and visual materials that meet audience needs.

Strategic counsel / communication strategy / content creation

Recommending a Channel Management Strategy

The Department was seeking advice on a new channel management strategy designed to increase stakeholder engagement and promote audience-focused communication. We interviewed internal stakeholders to understand how communication functions work and what could be improved. We also identified a multitude of websites, newsletters, helplines and social media channels that largely worked independently rather than as a cohesive whole. Our situation analysis included findings from our consultations and and learnings from other public service and private organisations that have embraced new channel strategies. We then devised a new overarching channel management strategy and a detailed implementation action plan (including new communication processes and priorities) to address potential risks and challenges and facilitate improved communication outcomes.

Communication strategy / management consulting / qualitative research

Stakeholder Engagement Strategy for the Koala National Recovery Plan

Boxing Clever was engaged to develop a stakeholder engagement strategy that supports the success of the Australian Government’s National Recovery Plan for the koala (which is listed as vulnerable in Queensland, NSW and the ACT). We consulted one-on-one with key stakeholders (whose interests ranged across conservation, ecology, forestry, farming, oil and gas, property development and State and local government) to understand their perspectives and priorities. We then presented a summary of key findings and issues, and perceived opportunities and threats to the Department that provided the context behind the stakeholder engagement strategy and framework we ultimately recommended.

Stakeholder engagement / communication strategy / public affairs / qualitative research

Public relations, communication and media strategy

Boxing Clever played an integral support role to the National Mental Health Commission during its first three years. Our advice and assistance spanned media and stakeholder engagement and strategy development for major projects and alliances, speechwriting for the Chair Professor Allan Fels, and developing written and digital content. Highlights included launching two Annual Report Cards on Mental Health and Suicide Prevention, and the 700-page National Review of Mental Health Programmes and Services the Commission delivered to the Australian Government. We’re also proud of our contribution towards increasing understanding of mental illness. For example, in 2013 alone we achieved more than 2,350 media stories that reached approximately 16 million Australians.

Communication strategy / media engagement / stakeholder engagement /
Executive & Board counsel / content creation / thought leadership / public affairs

Strategic communication planning

Boxing Clever has been working with the Sustainable Programs Division within OEH to help embed a culture of audience-centric communication that enhances program outcomes. Our work has included developing communication action plans for OEH’s household, community and business support teams; auditing and reviewing current communication functions (including strategies, systems and resourcing) and hosting workshops with team members. We have also written internal and external consultation reports and developed a stakeholder engagement framework and a Business Canvass report. We are now consulting to program teams as they develop their program plans for the next five years.

Communication strategy / qualitative research / brand positioning

You’re Stronger Than You Think campaign

Our team worked with the NSW OLGR to launch the Responsible Gambling Fund’s You’re Stronger Than You Think campaign, aimed at encouraging more people to go online for information, and ultimately to seek help.

The messaging we developed positioned the act of seeking help for a gambling problem as an act of strength. We identified and coached campaign spokespeople, coordinated a media launch, produced a video news release and helped our client support the Minister’s Office and report on results. The result was 117 TV, online, print and radio news stories, as well as a significant spike in website traffic and substantial increases in calls to the helpline.

Communication strategy / media engagement / media training / content creation

Public relations and community engagement

On behalf of the Department of Health we developed a public relations strategy and communication materials for the Attracting More Healthcare Practitioners to Work in Indigenous Health marketing campaign. We researched and wrote a campaign website, recruited a Campaign Champion and bloggers, commissioned professional photography and created a series of case studies and supporting posters. Working with a company specialising in community engagement, Boxing Clever also coordinated a national program of community and school-based workshops involving local Aboriginal healthcare practitioners talking about their jobs with Indigenous students from their area.

The following year, our remit expanded to youth marketing, sponsorship, stakeholder engagement and media relations support for their Health Heroes campaign aimed at encouraging young Indigenous Australians to consider a healthcare career.

We developed a range of campaign materials including brochures, web-based materials (including a Virtual Careers Stand, and modules for HITnet interactive kiosks), and resources for teachers. We managed the campaign’s sponsorship of youth festivals around the country, and a recruited campaign ambassador, Joel Wenitong, who was studying to be a doctor and a part of the highly successful hip hop band Last Kinection. We also project managed a culturally relevant careers stand staffed by local ‘Health Heroes’,  and engaged with local and Indigenous media to tell real life Health Heroes stories.

Public affairs / communication strategy / stakeholder engagement / content creation / brand positioning / media engagement

Corporate communication education for the Department of Human Services

Boxing Clever developed a Corporate Communication Education Program to improve communication within the Department of Human Services which was in the process of integrating Centrelink and Medicare offices around Australia.

Addressing employee research which identified internal communication preferences and frustrations, we developed a five-module pilot education program, referencing best practice service organisations in Australia and overseas. This was supported by online trainers’ resources, speakers’ notes, videos, case studies, presentation slides and ideas for group exercises. We also trained 30 in-house trainers from the Communications Branch tasked with launching the pilot program.

Management consulting / content creation

Communication management planning

We developed a communication management strategy and an implementation plan addressing potential communication issues in the lead up to the Australian Government introducing a National Computer and Television Recycling Scheme.

Working for The National Environment Protection Council Service Corporation (on behalf of all Australian governments), we focused on making it easy for householders and local governments to understand how the Scheme works. We also worked with the Department of the Environment to develop resources and collateral materials for target audiences. In 2015 we were engaged by the regulator to update the website and Scheme fact sheets.

Issues & crisis / communication strategy / stakeholder engagement / public affairs /
content creation / Executive & Board counsel

Launching the first Sustainable Australia Report

With only a four-day lead-time, Boxing Clever played a key role in the successful launch of the National Sustainability Council’s first public report, Sustainable Australia Report 2013. We worked with the Council Chair Professor John Thwaites and other Councillors on key messaging, a media strategy for the report, speeches, media materials and talking points. We also managed nationwide media engagement that secured 230 pieces of coverage across TV, radio, print (including relevant trade and industry) and online media that supported our key messages and reached more than 4.45 million Australians.

Media engagement / Executive & Board counsel

Developing business plans for the Cancer Institute NSW

Boxing Clever helping the Cancer Institute NSW (CINSW) to develop a four-year business plan (2017-2020) for the NSW Bowel Screening Program. The Business Plan sets out CINSW’s objectives, strategic priorities and the focus of its work for the coming four years and is designed to provide CINSW with a roadmap toward the implementation of biennial screening in 2020.

Boxing Clever also worked with the Executive team at CINSW to develop the first corporate plan for the Institute. Both of these projects have involved in-depth research and stakeholder consultation, and developing strategic recommendations for improving program planning, implementation and evaluation. We are currently working with CINSW to finalise both plans ahead of their adoption from July 2017.

Strategy / stakeholder engagement / Executive & Board counsel

Communications and Stakeholder Engagement plan for Tourism Division

In 2016 Boxing Clever researched and recommended a Communications and Stakeholder Engagement Plan for the Tourism Division within Austrade that is designed to support a more collaborative, whole-of-government and industry approach to supporting the growth and success of this fast-growing sector. The plan we developed was informed by a strategy workshop and one-on-one interviews with a broad range of external stakeholders. We identified opportunities to raise awareness of tourism’s importance to Australia’s economy, better keep stakeholders informed and work more collaboratively with key stakeholders. In addition to this we recommended new communication channels and approaches to ensure messages and content reaches a broader audience via industry associations, other government agencies, media, conferences, influencers and digital and social media.

Stakeholder engagement / communication strategy / qualitative strategy

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