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Men wanted. Desperately.

Anne Wickham, 13 June 2013

In a week that’s seen the resignation of Swimming Australia boss Barclay Nettlefold and yet another violent outburst during the State of Origin defended by the powers that be, I believe it’s time for every code and every sport to be part of turning around what has become an ugly, excuse riddled sub-culture.

First, we must stop referring to men who play professional sport as boys. They are not boys, they are fully-grown men. Language matters, and labels influence behaviour. The boys I know …

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Start with ‘why’ when creating content

Ben Hornbrook, 30 May 2013

Organisations big and small are increasingly being told that “content is king”, that they need to start thinking like a publisher, that every organisation must become a media organisation. To many, “content creation” is the key to being relevant in an uncertain and changing media landscape.

We are also seeing a shift towards “branded content” or “sponsored material” that is blurring the lines between journalism, public relations and advertising. Writing in The Guardian recently, UK-based …

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