news & views

Trust me. I’m an expert!

28 March 2017

Last week I heard a conference panellist describe herself as ‘a self-taught engineer’. Meanwhile the writer Sarah Wilson and chef Pete Evans were once again paraded on TV as experts in health. It is infuriating. What will happen to us, when bona fide experts such as scientists, doctors, engineers, criminal profilers and so on are no longer sought for...

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Remember to be human

Ben Hornbrook, 14 February 2017

I worked on a project not so long ago that involved conducting in-depth qualitative interviews with around 15 people in an attempt to get the nub of the problem we were trying to solve. In presenting our findings, a summary of the themes of our conversations, we were asked: “This is all great, but do you have any quantitative data around what you heard?”...

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Lessons from Israel the “Start-Up Nation”

Anne Wickham, 6 July 2016

I’ve been concerned for a while now that words like ‘innovation' and ‘entrepreneurship’ are being thrown around with reckless abandon in Australia, yet the serious work required to create something truly valuable seems rarely understood. Last month, I travelled to Israel as part of an Innovation Mission organised by the Trans-Tasman Business...

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What’s your strategy for competing in the attention economy?

Ben Hornbrook, 30 June 2016

In  the ‘attention economy’ the communication challenge facing organisations is not just competition, but hyper-competition. With so many forces competing for people’s attention (combined with our personal battle to focus on one task at a time), being strategic and purposeful in how you communicate is more important than ever.

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Five ways start-ups scare away investors

Anne Wickham, 17 May 2016

There seems to be an obsession with ‘entrepreneurship’, ‘innovation’ and ‘disruption’ right now. I’m concerned this is fueling a myth that anyone can make millions if they pursue their Big Idea and that start-ups have a monopoly on creativity.

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